Welcome to “How To Become Self-Employed Crash Course”. This was actually a test run of the Stage 1 of The Sequence master course’s 3-stage business model. And it was repeated several times, through 6 different niches. The main intention of these tests was to prove the efficacy of the Stage 1. You have an opportunity to see the real results from one of those niches.
Stage 1 of the 3-stage business model is teaching you how to setup and run a money-making low risk online business through which you’re not only generating money from several sources but also training for the Stage 2 or the core of your future business.
Both stages are designed to generate seed money for the Stage 3, or the point where you are becoming synced with the system and money you’ve made in a past — and are still making — is multiplying by the strategic investment procedures explained in The Sequence master course.
What you have here is in-vivo presentation of how to become self-employed without any need of leaving your home.
This is in fact the business model for setting up the online business where you can generate anywhere between $35,000 and $100,000 per year in the startup phase.
However, if you decide to exploit the full potential of the model, your revenues are increasing exponentially. Because The Sequence master course is teaching you how to think, plan and run complex businesses after readjusting your core matrix to make it optimal and highly efficient, which a prerequisite for making money in monetary-market system.
Thus, while the following “How to Become Self Employed crash course” is in fact a complete tutorial for setting up the online business that you can run from any place on this planet with just your laptop and internet connection, it won’t do you any good if you fail to learn how to develop a perfectly synced-with-the-system business mind. Clearly, that’s something you still don’t have.
So after you go over this short and concise tutorial, you’re suggested to download another,
Entirely FREE course: HOW TO DEVELOP BUSINESS MIND, and start the change in the only appropriate and technically efficient way.
On the other hand, if you feel confident enough and ready to make a 180° turn in your life by becoming perfectly synced with the monetary-market system, we suggest that you jump on The Sequence master course immediately. What awaits you is the cutting edge psychological rewiring of your core matrix based on the thinking model used by 150,000,000 already synced people. You got that right. It’s those 2% that own 86% of everything this planet has to offer.
And as you’ll learn, the only difference between them and you is the fact that they understand the neat and brutally efficient built-in mechanisms that make the core of our monetary-market system. They are synced with it. You are not. At least not yet. So,
Take The Sequence master course and follow in the footsteps of those who know how money game is played. Waste no time because time waits for nobody!
Now, let’s see what we can do with only 4 hours, Monday-Saturday, shall we?
How to Become Self Employed crash course
The prime request in designing the Stage 1 of the 3-stage business model provided for you in The Sequence master course, was to limit the time spent on the project to correlate with the average available time every man on this planet has. If you think you don’t have time, you’re reading the wrong material. You should be reading some fiction novel instead because, as you’ll see now, this is the minimum time you are able to devote in order to change your future. It’s up to you and you alone. Just think about 80/20 rule and decide.
This is the average amount of available time every man has
Let’s see…you spend 9 hours on your professional occupation (it does take time to get dressed and go to damn place, right?). Then, you spend approximately 1 hour eating. Another 1 hour goes to different bathroom rituals. Let’s say that you sleep about 7 hours.
Where that puts us? 24 – 18 = 6 hours.
Another 2 hours go on some private fun, family time and possible afternoon rest and you’re left with 4 hours. Those 4 hours can worth far more than 8 hours on your current job. And let’s not forget about Saturdays, Sundays and different holidays. Once you get addicted, you’ll start using those also and increase your odds drastically. Wife might not be so happy about it, but once she smells the cash (meaning new purse or drapes), she’ll calm down.
What we can do with those 4 hours?
How much more money do we need in this startup phase?
Around $16.5 billion, right? Well, why not. People are making that kind of money, so why wouldn’t we, right?
Still, let’s start with something more achievable in this startup phase.
Let’s say that we are currently making around $65,000 per year and we would like to make extra $35K to make the round number. It will come handy to cover many expenses so we wouldn’t be forced to use our credit cards frequently, which wastes lots of money on fees and interests.
The basic math
We rounded the numbers a bit to make the math simpler. In the outcome of our basic calculations, we came to a round number of $30 per 1 hour, Monday to Saturday. That means that now we only need to figure out the product that we can sell to make $30 per hour, which will subsequently yield $120 through our available 4 hours.
Sounds much more achievable when you dissect the problem, doesn’t it?
Now we need to decide our strategy and business model
If we manage to build the product with the realistic price tag of $30, we would need 1 customer per hour to reach our defined daily goal and that’s $120. Thus, we need only 4 customers per day, Monday to Saturday.
As you can see, we deliberately avoided Sundays and holidays in the equation to make your life easier but we did include 4 hours during Saturdays, just to get you used on extended working week, once you decide to go ballistic with the whole thing.
So we designed a neat portable dog cage, since our chosen niche is pets, dogs indoors subniche. Our analyses showed that there is a room in this overcrowded niche. In addition, we deliberately focused on overloaded niches to really push the concept to the limits and test the operational aspects in difficult conditions.
Our startup funding for Model #1 comes from our own resources, because will make limited number of units just to test the pulse of the market first.
Model #1 is optional, meaning that you can skip it entirely in this startup phase if you don’t have your own resources to fund it. You may also find it difficult to negotiate a good deal with some local manufacturer or Chinese company. But, you are strongly advised to at least give it a shot just to get some feeling of what is like to make deals. Look at it as yet another way to learn because, once you set to break limits, you’ll have to start negotiating all kinds of deals. Thus, start practicing immediately.
How do you know what the good deal is for portable dog cage for instance? You find medium priced offer and deduct 70% from that price. It’s the margin. Focus on Chinese companies if you are aiming to build something cheap for the starter because they are most flexible.
Remember: you have to be pragmatic in this startup phase. Local patriotism will come later when you pump some money on your accounts.
Since it will take time for our product to come out from the production lines in initial quantity of 500 units, we have time to deploy Model #2.
We still don’t have a product around desired price of $30, which means that we need to adjust to the circumstances. So we’ll decrease the price but then we are forced to increase the number of sales (customers) per hour.
So we’ll build the product with the price tag of $8.99 which is the common price for virtual things today but also for any physical items also. You can find plenty of gadgets and all sorts of accessories under the $9 just by browsing through Amazon or eBay. If nothing else, it may give you a clue where to focus your development efforts.
In this scenario, we will need to make 14 sales per working day of 4 hours. That’s 3.5 sales per hour. Does that sound like something achievable? Damn right it does.
Building the $8.99 product
Remember, we didn’t raise the bar that high. Even a child could sell 4, $8.99 products per hour. If you take a walk, you’ll most likely see kids, sitting on the walkways, selling all sorts of crap and probably making more money than you do during 4-hour period. Something to think about, right?
We’ll use a neat hack to reach the targeted daily volume of sales. And we don’t even have to build products. We’ll build something else.
Keep in mind that the following concept can be applied to virtually any niche.
Browsing for products that are already in sales
We went to Amazon.com, created the free account and enrolled in affiliate program. It will allow us to link our sales efforts to any — any — product available over the Amazon. When sale is made, we earn the cut in a profit. For the products related to our targeted niche, that commission is 8%.
We decided to use these 7 products:
When we sum our cumulative, we’re at $9.64. Now it’s unrealistic to even think that you can sell the entire set at once. You’ll use a different kind of strategy.
We deliberately decided to choose competitor’s “Portable cage for dogs” for two reasons:
- We can test the market
- Psychological preparation because once we get our own portable cages, we’ll make simple adjustment as you’ll soon see.
This may appear as a risky tactic but it’s not. It’s a unique way to see how market responds to your product.
Now when we have our picks, we move forward.
Building the roof product at $6.99
We’ll build a comprehensive, yet funny how-to guide for people who are thinking about getting the dog and keeping it indoors. We are not concerned with the competition. There’s plenty of meat to go around.
But one thing should be mentioned here:
You see, this is our edge. People would like to turn a million in less than a month by investing $20. It doesn’t work like that and we all know it. And yet, all of the sudden, everybody with the Photoshop consider themselves as the top creative designers. In 90% of cases, they end up with crap and then wonder how come nobody wants to buy their quality product.
What we did as a part of a preparations was this:
- Noted EVERY potential issue future dog owner might have and made the list (we know them all so it wasn’t a problem but we could easily browse the net for topics);
- Thought about the past and recalled everything we went through with our dogs. Funny moments, sad moments, moments of extreme dissatisfaction and anger because the damn dog chewed right through the sofa, and similar experiences;
- Noted that past, line by line, in a meaningful timeframe, starting with the choice of the breed;
- Merged those two lists;
- Created meaningful sections by merging logical parts of the joint life between man and his dog. (think timeline and you’ll know what to do);
- Went online and browsed for books similar to what we’re going to make (and those were comprehensive guides of having the dog indoors from the Day 0);
- Read few bestsellers in the niche but went over the feedback of every title and noted the negative feedback;
- Redesigned our book’s basic concept by answering the negative feedback (used their weaknesses in our advantage);
- Wrote the book, using the tone that we found attractive and optimal but built the content in a way that allows us a subtle implementation of those 7 products we picked on Amazon.com (don’t sweat about the fact that you don’t know how to write a how-to guide);
- Even though we are perfectly capable of writing the book, as yet another request of the test, we hired a professional writer with the proven track of records and provided him with the crappy text we made.
- Provided that writer with the detailed concept, tone and the fact that he must incorporate affiliate links in least obvious way. They must appear as a genuine and welcomed help. (Remember: best types of sales are when you’re not selling at all but only offering a hand of help!)
- As a MUST, we incorporated images (had some already) and illustrations to make the book more attractive.
And now we have our roof product that we’re aiming to sell at $6.99. It’s a sweat spot for simple books (it is simple since we didn’t build an encyclopedia.)
Deciding the monetization model or the sales strategy
What we have now is a combo product with cumulative of $16.63. Of course, it’s irrational to even think that every person who buys the book will also buy all 7 affiliate products. It may happen but let’s not rely on that chance. Instead let’s be real and consider maybe 1 – 2 extra sales on account of those disguised affiliate links that will make an average of $2.
Remember: those sales will only occur if you do provide people with effective solution and a bit of humor.
And here we are at $8.99 price tag. Now we need 14 people per day who will buy the product. To be sure, let’s go with 20 sales per day.
How do we reach that new goal?
We used two main strategies.
Strategy #1 – Direct sales
Meaning that we’ll advertise our product via:
- Social networks
- Email marketing
- Paid ads
We used our own network to get the show on the road. Those are our friends who know how devoted we are to our dogs and how passionate we are when we talk about it (that’s why we picked the dogs niche in the first place and several others we are known to have interest in.)
Now average person holds 200 people on friend’s list. If we apply the global conversion rate of 3.8%, we’ll end up with at least 7 people who will not buy our book per se, but share our post, exposing our smartly crafted pitch to new batch of 1400 people, and so on. That’s only shares. Likes count also but on a smaller scale.
For email marketing, we purchased the highly targeted list with 20,000 names for a starter. These lists goes anywhere between $600 and $1,200. But the problem with these lists is that you really can’t say how many people are interested in your product. You’re going blind and wide, same as you’re doing with the Facebook. Thus, you need ever more email addresses and you need to learn how it’s done because ISP will mark you as a spammer in nanosecond and you’re screwed.
Same thing was in our case. We knew that no matter how quality list it was (we targeted young couples in US), not everybody will:
- Open the email;
- Be interested in our offer even if they do.
But, it’s just one of the channels so with the cumulative efforts, we’ll surpass the average global rate of 3,8% with no problem.
We also hired a professional to build us a Facebook ad sets and Google ones and fired it up, linking them to targeted landing pages. Budget was $20 per day ($5 on Facebook and $15 on Google). Again, we decided in favor of the minimal costs just to see the overall performance with limited budgets.
During the development phase of the Strategy #1, we already started with extensive work on Strategy #2.
Strategy #2 – Extended content marketing
While Strategy #1 presents direct sales techniques, it still relies on basic content marketing since our book is nothing but a cleverly designed content marketing method to pitch those affiliate products we picked on Amazon and to act as a psychological preparation for our own product.
And now you know what content marketing really is.
So, we used one of our servers to fire up new domain, used 1-click-install option to install WordPress, picked the right (free) template and started building the content. We basically just pumped short and concise articles about everyday life of the household that have a dog or two. The tone was adjusted to the one we used in the book.
Once we reached 100 (you can go with 50 but more the merrier) different articles in 4 categories, we were ready to market our web.
We used combo setup: Facebook statuses, Facebook page, Google ads, Facebook ads + at least one fresh piece of content per day. Remember, we have 4 hours on our disposal and that time is more than enough to craft a single 500-700 words piece of text or to hire someone to do it for us.
Our content had only one goal:
- To sell whatever we offer to the market.
In six months, our daily average of unique visitors was 350 with the conversion rate of 7,2%, which means that we made 25 book sales per day on average, including Sundays. Since every person who signed for our newsletter or purchased the e-book, left the email address, we used it to pitch our portable cages once all 500 was delivered. Total cost of those cages was $2,625. That’s $5,25 per unit and with the $30 price tag, we had a good margin of little less than $25. Deduct taxes and connected fees (reduce that number by 50%) and you’re left with $12 of pure net revenue per unit. Add $4 net revenue per sold book and you’re at $16 per set.
Let’s just say that the initial batch of 500 cages was sold out in less than a week but we also had 3,000 pre-orders. So we ordered additional batch of 5,000 units and sold the whole thing to the best bidder. It was just for testing purposes anyway.
Thus, using only 4 hours of our day and investing $6,560 during the startup phase, we ended up with good steady side income. Now just imagine the potential if you’d invest 50 hours per week into it and keep on pushing.
All this time you’re allocating at least an hour per day to master the Stage 2 – your true passion. Something you always wanted to do professionally. It can be anything at all. From flowers to restaurant. From selling seeding materials (both online and offline) to manufacturing of enhanced solar panels.
Stage 2 uses your passion and there is nothing more powerful than that. But you’re expected to work hard and invest time and efforts. Otherwise, don’t expect anything from it. There is no magic here. Only a constant stream of learning, upgrading, progressing and efforts.
The important thing to remember is this: do not neglect the efforts you invested into the Stage 1. Keep it running and highly operative. Why depriving yourself from the steady and fertile source of income. Who knows, maybe you’ll blast out the product that will ultimately click to people and make fast million in no time. You’re seeing it all the time so why not becoming the part of it, right?
Again, Stage 1 business can transform into Stage 2. Think about it this way: if one website generates just $100 per month, why not building 50 of them?
But why limit yourself in any way?
The truth is: on whatever you set your mind on, it will generate money and enable you to build wealth and life in absolute abundance.
Start smart. Learn how it’s done the proper way. Take a look.