While working from home does seem as the most favorable option to make money, the whole concept hides one serious threat that might undermine your efforts if you fail to take it into the account.
The one thing that home-working environment is missing is the sense of professionalism, common for more traditional setups. And that’s the problem that’s unfolding itself in two distinct ways:
It soon starts impacting the overall efficacy and work output
It soon starts generating too many distractions
We are all basically indoctrinated to separate our professional from our private. You can feel that every time you go to work. The sense is simply different over there. The entire setup is pushing you forward.
Unfortunately, that energy cannot be replicated at home, no matter how cool office you set for yourself in an isolated room. Your profit will be less than expected and possible. Your state of mind will be far from optimal!
And here is why.
First of all, when you are at your home, you feel relaxed. It’s your safe heaven. Consequently, you are missing that edge, necessary to push yourself to the limits.
As you know, it wasn’t so hard for you to demonstrate the might at your work, regardless of how much energy the effort demanded. However, it’s pretty much impossible to achieve the same at home.
Back in your home office things are different, because not only that you are missing the “feeling” but also because you are missing the boss. Suddenly, there’s no one breathing in your neck and whipping your back every time you fall in that infamous procrastination period.
Then, there’s this other nerve-racking thing about home offices…
It’s the inevitable, frequent distraction caused by your partner, family members and friends.
You are always there and in their mind you are as good as available to do whatever the hell they feel like. The thing is that, due to that same indoctrination, they can’t take you seriously. In their minds, you are fooling around on your laptop “because, seriously, who in the world can make money that way?”
That’s how everyone around you thinks – without exceptions!
Luckily, there’s a way to tackle this problem and seriously boost your productivity. You might step on few toes here and there but that’s just simply unavoidable because, once again, you’ll disturb the routine and change habits. It’s just human nature, that’s all, but things will settle soon enough, don’t worry.
Be open-minded now and allow time for your logical (slow) thinking to suppress the instinctive (fast) one.
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Consider the following changes:
Lease the office space a bit further from your home address and set it up the way you like it.
It might seem irrational to spend money every month on a lease when you can do everything from your living room, but that’s an illusion.
In reality — and this is experience talking — that lease and that office will turn out to be the best moves you’ve made recently because:
A) People will immediately stop perceiving you as constantly available, and
B) You’ll get that vital sense of professional environment.
Set the working hours like it’s traditionally done in 9-5 jobs by placing the focus on STARTING HOUR.
It can be whatever makes you happy. If you feel like starting at 10 am, there’s no reason why you wouldn’t set it up like that.
Basically, the whole idea of setting the working hours just adds to the overall feeling of professionalism because “you are heading to your office” if someone asks!
The end time is pretty much irrelevant because, as you will find out if you make this transition, you’ll be spending much more time working than usual 4-6 hours, which is pretty much common for 99% of all work-from-home entrepreneurs.
That, of course, if you are pushing to make as much money as possible in a shortest time to then employ that money to work for you, as it has been originally designed when monetary system took over the world.
Just imagine how it would feel and you’ll see the perfect rationale behind this suggestion. Picture yourself walking to your office with the still warm, fresh newspaper in one hand and a coffee-to-go in another. See yourself taking a lunch break from which you don’t have to rush back because you are the tailor of your working schedule. Take the full advantage and eat something good while taking as much time as you like. After all, quality meal is an important part of the process!
While we are on the subject of being your own boss how about the blueprint for building full freedom?
Take a moment and introduce yourself to one of the most advanced personal development and business programs to date.
If you’re thinking about offering freelancing services as the SEO expert, think twice about your position on the market. In other words, think about the exact type of the services you’re about to offer to the market. Should you go with general SEO only or should you become the AdSense/AdWords expert?
While it’s mostly up to you, there are few things you should know about the current situation on the market before you decide. And if you’re already on the market, I’m willing to bet that you’ll initiate the re-branding protocol, expanding the scope of your services or, on the hand, focusing on a precise part of the market and that’s Adsense oriented websites and AdWords users.
General SEO is counting its final hours. And this is why.
Let’s say that I hire you to rank my sales page on top 3 positions for $25 bid keyword like this one: “how to build business credit.”
It will cost me anywhere between $150 and $250 and it will take anywhere from 1 to 3 months. That’s a long period and the hype for my product may be over by then.
Of course, this will only work if I:
A) keep adding few fresh pieces of content every day, and
B) have a steady and pretty much large number of visitors who are genuinely interested in my content (not that redirect stuff from snipe and similar bullshit sites).
Now, the problem with this approach is more or less obvious:
I wanna sell immediately and not being forced to wait for your results
So let’s say that I’m OK with spending exactly the same amount of $200 to push my product but I want it today. I wanna see immediate results (clicks). What I’m gonna do is this:
I’ll find a good copywriter and spend $80 for a single line of text;
Then I’ll track down the designer, provide the brief for my product, give the line made by the copywriter and pay $100 for a single Facebook ad.
Ad will be added to my ad set at Facebook, along with the remaining $20 budget with max. daily amount of $5.
Precise targeting (which is not that hard if you know your product), with the $5 per day budget will get me anywhere from 750 to 1,800 impressions, and perhaps even more if I decide in a favor or “spreading the word” option.
Given the average FB CTR of 2.3% for well-designed and well-targeted ads, I’m receiving the immediate clicks. Better the pitch, more clicks I’ll get. And if my sales page is professionally designed, I’m looking at the good conversion rate ranging from 7 to 12%.
So we used the same budget but accelerated the process. Can we save money?
Sure, because if you know how to look, you’ll find copywriter and designer for half of that money. That means much higher budget for what matters truly and that’s classic advertising.
But I know SEO. What do I do? How do I cash in on my expertise?
You merge your SEO expertise with AdSense and AdWords. This is where real money hides.
You see, AdSense is a technical thing. It relies solely on keyword positioning and pagerank. Can you force pagerank with SEO? Ordinary, yes, but in case of Adsense one has to wonder about the factors they’re using to determine that pagerank. Maybe they’re basing their decision on a number of clicks specific ad subgroup gets on a specific website? One simply cannot disregard that option, regardless of what might Google claim.
SEO in a classical meaning is useless in this case. What website owner needs are followers or the readers who stick on his content for way more than 5 seconds. That’s the only chance for some of them to click on the ad and send the signal back to Google. But that’s only a half of the problem.
And this is where SEO expert is needed
Average website owner knows shit about how it’s done. But if smart, he/she will hire an AdSense expert to do 3 things:
to dig out the most promising (optimal) keywords
to place the keywords in an optimal position relative to the ad placeholder
to adjust the content accordingly.
The best chance to have a high ranking (more expensive) keywords ads is to place the ad as closer to that same keyword as possible! Naturally, you need to know what that keyword is.
And to do that, a website owner needs someone to tell him what keyword should he optimally use in what place.
That falls in a field of SEO expertize and that’s you. If my website is completely oriented toward Adsense (as some of them are), I’ll pay you good to help me out and optimize my content in a best possible way.
Same applies to AdWords
AdSense and AdWords go hand to hand. If you’re any good in SEO and you’re looking to go pro with it, I suggest you consider licensing yourself as both AdSense and AdWords expert with the particular focus on the latter. Those are high-in-demand fields because it is not that easy to set up an efficient Google AdWords campaign for example.
People are losing money and accomplishing mediocre results at best just because they are trying to be smart about it without spending some time learning it properly. For the amount of money less experienced advertiser spend on campaigns, a great expert could be hired to optimize the campaign and bring more money (higher ROI). But not everybody thinks this way.
It’s up to you to bring the problem to them
Which means that you’ll be on a constant lookout, scanning for websites that are AdSense oriented, keep analyzing them and when you find a flaw, you’ll contact the owner/admin directly and pitch your services.
You’ll point out the problem and convince the person in charge that you’ll fix it for them.
Same goes for AdWords. You’re seeing the ads every single day and you must’ve noticed dozens that are not entirely optimized. Click on the ad, contact the owner and pitch your services. When he/she sees that you’re licensed expert, it will be hard to say no to you. Just make sure to use some portfolio examples to make your case stronger.
So…what will it be?
Still thinking about going pro or part-time as general SEO expert who’s pitching pagerank services or do you see where the real money is? What’s it gonna be? Let’s hear you. Use the comment box. Others would like to hear from you.
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Is it a survey? Amazon’s mechanical turk? Affiliate marketing? Maybe dropshipping? How about Forex or betting?
Each of the mentioned options is marketed as the viable option for making money online, from the vicinity of your home office. With the exception of surveys, the undeniable fact is that they are truly the viable ways to make money online.
However, there are few problems with each of these.
Amazon’s mechanical turk is a penny-maker. For the most part and for the most people, it’s a complete waste of time.
To make good money as an affiliate marketer, you have to accumulate tremendous experience and be a natural seller.
Dropshipping, beside the essential sales and marketing skills, requires a skillful navigation through the sea of offers just to distill couple of the most reliable ones.
Forex, same as any other options trading, requires some advance financial education and natural gift for trading on global financial markets.
We don’t even have to discuss the effectiveness of the online or any other kind of betting, for that matter.
What are we missing here?
The most obvious.
What is your current, or what was your former occupation?
What made possible for you to do it?
What else do you hide? What other skill do you have hidden in your sleeve? Is there perhaps something you would be willing to further perfect or learn from the scratch?
A long time ago, a friend of mine asked me to help him build the detailed non-fiction book he intends to publish. Back then, I was a detective. More accurately, a forensic technician, working the crime scenes. My writing was reserved to factual reports and analysis. But, I had this habit, the need to be more precise, to learn every last detail of something of mine or someone else’s interest; regardless of how complex that might be. My close social circle was literally making fun out of me because my answers to even the simplest questions were more similar to full-scale white reports.
In the background, under everyone’s radar, I enjoyed writing fiction. Crime novels with surprising twists were my thing. Indie publishing came in just the right moment, a month after I finished one of my greatest titles. So, in the moment I took, what turned out to be, my very first freelancing gig, I already had couple of short novels published through Amazon.
The non-fiction book we built together was a great success. It wasn’t long before me merged our forces to build another one. And another one.
Then, one day, while going over some blogs, I stumbled upon Elance, a freelancing platform filled with clients in need for some kind of a non-fiction content. Just a perfect environment for someone with my skillset and experience. It marked the beginning of my professional freelancing career.
From that point on, the good portion of my monthly incomes, came from freelancing. The rest came from investments and, in my case, inevitable options trading.
Today, Elance doesn’t exist anymore as a stand-alone platform. Some time ago, they merged with oDesk and formed the new, massive, global freelancing platform known as Upwork. It’s the place where you can connect with the clients from all across the globe and provide them with some specific service. Services like web design; or blog writing; or marketing; or illustrations; or coding, or even virtual assistance.
Freelancing is arguably the most reliable and the most quickest way to make serious money online, from your home.
And to teach you how it’s done efficiently, Point of Sync academy, in association with the group of long-term professional freelancers, myself included, has build a completely free, advanced freelancing course.
The sole purpose of the course is to teach you how to take those first critical steps towards the full independence. Something that freelancing as the industry is enabling.
You have the unique opportunity here to learn if freelancing is perhaps a viable option for you, at least in the near future. Take a look in the world right under your fingertips.
Wondering how the client or employer sees your cover letter or proposal? Interested to know what are the elements we are looking for that trigger the interest and land you an interview? Want to learn how to write a compelling cover letter that attracts immediate attention? Dive in. This extensive tutorial will teach you how to write:
Cover Letters for the upcoming job interviews
Cover Letters (bids/proposals) for landing profitable freelancing contracts
Business proposals sent to prospects
Understand that underlying principles of cover letters are always the same, regardless of their purpose. It’s vital for your future growth that you learn how to address the prospect in a way that attract an immediate attention and puts you on the top of list.
COVER LETTER Through The Eyes of The Client/Employer
The following content is, in fact, part of the lesson from the academy’s advanced FREELANCING COURSE. It’s the principal model used in any kind of the cover letter or proposal. If you ever wanted to know what your targeted prospect is looking for in your cover letter – this is it.
To explain the entire process of choosing the freelancer, through the eyes of the client who posted the job in search for the optimal service provider (freelancer), or the employer searching for the workforce, we’ll reflect to one of our latest contests – the job post we published on several major (i.e. Upwork) and relatively new (i.e. goLance) freelancing platforms.
Remember: JOB POST of any kind, has exactly the same nature and requests, be it a freelancing gig or a search for the traditional workforce.
In short, we were looking for a rather complex SaaS solution, where functionalities and design simply must “sell” the powerful message behind the concept. In other words, we were taking the very first steps in branding an entirely new and innovative solution for many across the Globe. As you can imagine, it’s not a child’s play.
Here’s the job post text we placed on Upwork:
We are in a process of collecting proposals with included quotes (turnaround time and fees) for our next project. Thus; ignore the “$5000” in proposed budget. It means nothing at all. We had to enter something. It’s you who need to propose the fee after all, right?
In short, we need a complete web solution, built on parallax base, that, to some extent, mimics the standard equity crowdfunding platforms.
Generally speaking, the web will share much of resemblance to, for example, Crowdfunder.com platform, only, instead of classic crowdsourcing model, in the first round of funding, investors will use a developed voting system (one vote per registered user which identity is verified through payment process to prevent duplicated accounts – and each registered user will have a clear sight on a total amount of funds (sum of all individual campaigns). Each “vote” will carry a certain, predefined monetary value. Each individual campaign will have a special section at the base of the elevator pitch with the number of collected votes, visible to registered users only!
One other thing you need to consider is that the entire process of raising capital will occur in two rounds where the first round is limited to predefined maximum value of vote, while the second round is unlimited, meaning that the investor has the liberty to invest any amount of money – in the winning campaign.
Yes, it will be a sort of the contest so you have to develop a system which will pop out the campaign with the biggest number of votes after a specified period of time. This is when second round starts, ending, again, in a specific time period.
As much as we need the entire set of marketing tools, incorporated in a simple to use UI, each individual campaigner will need it also. You must enable built-in features like youtube/vimeo videos uploads, contact form, file download and everything else found on every other standard crowdfunding platform.
Think in future and open door for upgrades and quick changes!!
Final details will be explained to the selected contractor. Be advised that the information in this communication are subject to criminal prosecution if leaked or misused in any way.
Also, please understand that we are in a certain hurry, which is, I guess, the new normal these days, and a rapid response will be much appreciated.
ADDITIONAL NOTES (IMPORTANT!):
*The entire deal will go over the Upwork platform. No direct engagement and/or payments/communication will occur.
*Make sure to provide with the sample work that can clearly demonstrate your ability to develop a solution of this scope
*If you start your proposal with “Dear Sir/Madam” or “Dear hiring manager,” your proposal will be automatically rejected
*If you fail to prove your expertize, your proposal will be rejected
*Don’t even bother responding to this project if you intend to just copy/paste some generic crap. Keep in mind that you’re dealing with the team of former professional freelancers. We know how to recognize something like that.
*Given the above, MAKE SURE to think this through and respond with clear understanding of the problem and vision of the solution.
*If there’s something you need a further clarifications with, just ask in your proposal and we’ll discuss it over the platform’s messaging system
You will be asked to answer the following questions when submitting a proposal:
Why do you think you’re a good fit for this job?
How much time will it take you to develop the final work
If the ball and the bat cost $1.10 and we know that the bat cost $1 more than the ball, how much is the ball?
Do you have any experience with equity crowdfunding?
What’s the second word of the third paragraph of this project description?
Here’s one of the cover letters (proposals), a sample similar to 90% of everything we received. This one is from goLance, a fast rising freelancing platform with the staff-made optimal picks of freelancers:
As you can see, there’s not a single answer to any of the specific requests in the proposals. On the last question (…second word…), the answer was, and we quote: “we need a complete web solution.” Furthermore, the answer to the riddle was: “2.”
Now, ask yourself: would you hire this service provider to build you something like that or would you hire this person to work for you?
No, you wouldn’t.
As a client or employer, you are looking for 3 things, while reviewing cover letters (proposals):
OPTIMAL portfolio sample(s)
FEEDBACK (letter of recommendation), if any
THE OVERALL LOOK & FEEL OF THE PROPOSAL/BID/COVER LETTER
Check that sample proposal one more time please. Do you see any of these 3 anywhere in that text?
OPTIMAL portfolio sample(s)
It’s basically the sample of your past work that clearly proves your expertize in a nature of the project you’re bidding on, or industry/niche you’re trying to get the job in. We’ll explain this matter in more details shortly.
What if you haven’t had a chance to build/create/work something like that so far even though you are clearly capable of doing it – like 80% of all proposals claimed?
Why haven’t you built it/work it so far?
If you know how to develop some complex solution (and you can truly know only what you’ve experienced/done), why didn’t you take some time and build it to further strengthen your portfolio?
If you are competing for a business strategist position, you simply must have the business strategy sample in your portfolio. It’s that simple and applies to every field or type of employment, even self-employment!
As you know by now, PORTFOLIOis your most valuable asset. The day cannot pass that you don’t reflect on your portfolio and make essential upgrades/changes. Yet, hardly anyone is doing that.
So, if you want to land a gig similar to one we sampled, MAKE SURE TO BUILD A BOGUS ONE IF NEEDED and PLACE IT IN YOUR PORTFOLIO. Otherwise, nobody will consider you as a viable provider. That’s especially the fact when one of the proposals clearly indicates the essential level of expertise in that field!
In our case, a European agency sent the proposal with portfolio samples that correspond with the nature of our project. Still, they don’t provide with the full service, only the back-end. But that’s easy to solve from our perspective.
What gave them an edge? How come they were picked among everybody else?
They specialized in one specific field. It just happened to be the same field we were looking for. In other words – and do memorize this:
FEEDBACK OR NOT, YOUR PORTFOLIO SEALS THE DEAL!
What about the COVER LETTER? What does it mean to the client?
Take a look at the riddle in the job post, put there to eliminate spam proposals. Now, take a look at the answer in the sample proposal, which, by the way, is more or less the same answer provided by 90% of all who sent their proposals.
The rest of that proposal simply blows! You can’t sell water to the thirsty person with it, let alone yourself and your services.
Unfortunately, the vast majority of all cover letters is just the same – waste of time, both freelancer’s and client’s.
The problem is: you’ll be memorized as someone who can’t provide with the service because, if you’re not capable of creating a simple, meaningful proposal, how on Earth will you be capable of delivering solution?
That doesn’t necessarily have to be for a fact, but that’s how client sees it and that’s what counts only!
So you see now why it’s critical to:
A) Build and constantly upgrade your PORTFOLIO
B) Learn how to sell your services (yourself) with the simple COVER LETTER, in less than 300 words!
Memorize it! Practice it. See how it applies to every type of job you’re bidding on. See where your portfolio can be tweaked and tweak it!
And keep in mind that everything explained in here applies to the traditional job interview, where you’re seeking to get the job and work for salary. The underlying principles are exactly the same! You’ll either sell yourself or not. There’s nothing in between.
Now, follow our lead where we explain how to write a compelling cover letter or business proposal – if you haven’t finished our HOW TO BECOME A PRO FREELANCER COURSE. Who knows, maybe it will open your eyes for a different kind of alternative. Something you didn’t even consider as a viable option so far.
Did you know that just one decision, you made most recently or even years ago, made the decisive impact on the quality of your life and subsequent level of satisfaction with it? It’s most likely the cause of your struggle.
The tragedy is: that decision was extremely biased. You made it under the influence of two factors:
As a result, you’re now most likely wandering around, feeling completely lost, not knowing what to do next. Life seems like a perpetual race with no obvious end line, except for one – the absolute.
You have your share of happy days, sure, but there are times when you feel like something is choking you.
The irony is that the answers you are seeking for and the unique solution are not just in front of your eyes for this entire time, but it’s most likely that you willingly chose to detach yourself from those same answers and subsequently, the solution itself.
That choice, as we already said, was made under the influence of the ultimate collective stupidity; the one that only human species is capable of.
Now, the question is: How do you want to spend your life between right now and that absolute end line?
The answer is obvious but it does raise yet another question: How do you achieve that?
Without trying to run your life or persuading you into anything, we’ll explain that decision you made. At the end, everything will start making sense. We urge you to take a minute out of life and listen closely.
I know that you’re now struggling between continuing with this, which doesn’t make much sense right now, and hitting the ‘BACK’ button. However, “this,” right here, right now, has the potential — again, if you choose — to reset everything and bring you back to the most optimal way – the way of the ultimate freedom and happiness!
Here we go.
What are the 5 essentials of our survival and existence on this harsh planet?
Just a glimpse on this list and you can understand the main business fields and predominant money generators. Each of these essentials are generating money one way or another. We can only add health thus; medicine and pharmacy respectively, yet it’s not the essential mean of existence.
In which field do you work?
Most likely in some secondary, that has nothing to do with these 5 or 6, depending on how you observe it. Your job, career or tendency, something you’ve been preparing for during your formal education, may or may not be connected with these 5 essentials.
As the result, you are struggling. And you’re struggling because, even if you do work in one of these fields, you’re selling your labor. Others are making money while you’re looking forward to that misery we like to call – paycheck.
This only raised more questions, didn’t it?
“Finish your school. Get a job. Become someone. Don’t struggle like I did. It’s better to learn some skill and go work somewhere, because that’s the security!” My dad said to me when I was a little boy. I can bet that you received the dose of this preaching as well.
My grandpa, who was sitting at the table with us in that very moment, was just listening, not commenting anything. He was looking at the glass filled with cold, white wine he made last year.
Two days later, grandpa woke me up early in the morning and said that he wants to show me something.
“You see this?” He said after we arrived at the endless fields, full of different crops. “I don’t have anything against you pursuing some career. School is good. But do consider this: while your father is busting his chops 8-9 hours every single day, being forced to spend 1/3 of his adult life at the specific place, in the specific time; obeying to the rules of someone he never met, I do this and, as you know, I don’t use the alarm clock to wake up.”
I was 13 years old back then, on the threshold of my first big decision – what high school to choose and subsequently the career. That was everything he said to me. We left for home, spending those couple of minutes of trip back home in complete silence.
I couldn’t sleep that night at all. It was like having two opposing voices in my head. One, coming from my father, a strong central figure in my life and someone who was a role model, and the other, the voice of my 62-year-old grandfather, who used to spend the bigger portion of autumn and the entire winter inside, not spending more than 2 hours per day to feed the animals.
Something just didn’t add up in my father’s concept. He was working overtime for the most of the time and we were still struggling, as the family of 5, to survive through the month. Even though both of my parents were working and receiving regular paychecks, that still wasn’t enough to move a step beyond life essentials. To make things even more confusing, I knew, for a fact, that we heavily depended on my grandpa’s produces. The biggest part of the food we were consuming was coming from the grandparents.
The funny part? We all contributed with our labor from time to time in production of all that food. Even my parents, who had jobs!
Yet, against my best judgment, I had to go through formal education. In a decision making process, law enforcement clicked in my mind and I’ve spent next 14 years as a cop, receiving paychecks.
Don’t get me wrong. That was more of a call than a job because, to be a cop, a soldier, a firefighter, a doctor or a priest, something has to drag you into it. It becomes much more than just a job because monetary compensation you receive for 14 hours straight in one day, is just irrelevant.
Here’s the problem
Even though I enjoyed what I did for a living and everybody else kept telling me how “lucky” I am to have a government job (which had nothing to do with luck but with 4 years of tears, blood and sweat to finish the semi-military high school), I was still forced to make money on a side!
It turned out that my grandfather was right, all this time!
In a process, I became an excellent seller, making money as the re-seller (try to sell $2,000 vacuum cleaner to a middle-class family and try to sell 10 pieces in 7 days, and you’ll see what I mean) and even an animal breeder (had one of the biggest fur farms in region for years). So, aside from being a detective, I’ve managed to set up several business and went online long time ago. Internet seemed like a biggest next thing with the immense potential (was right about that by the way).
But dogma was powerful. I just couldn’t detach from the “salary mentality” even though I had a clear cues that I should focus on a profit and not the fixed hourly wage.
With age comes the wisdom
Older I got, one thing became clearer by the day – if you want to be free, and I mean truly free, you have to go back to essentials. Because those were the things people need. Subsequently, those were the fields where most money can be generated with the smallest efforts possible. Yeah, just like you, I spent years seeking for the way to establish financial stability while having quite a lot of free time. After all, we do live only once and we do live for ridiculously short period of time.
What you focus on expands!
Bit by bit and I finally realize the immense magnitude of my grandfather’s words, spoken years ago, yet stuck in my mind forever. In that time, I already left the force and was set to establish the reputation on the global market as a freelance copywriter. Was probably one of the first who utilized, what is now known as, content marketing, to help sell my client’s ideas online and offline. Back in those days, we didn’t even coined the term yet 🙂
Years went by, and step by step I became a pro freelancer with the wide network of clients and had several online business up, running and bringing money on a conveyor bay. I even started playing on Forex market because it became clear that something was fundamentally wrong with the common dogma and the way I was raised. It turned out that one does not have to “work” per se, to get money. Money makes money, if you know what you’re doing and have some seed money to begin with.
Had a seed money, all right, and in time became quite of an expert in a field of margin trading, with main focus in intraday, news type of Forex trading. Just to bring this closer to you, when trend is good and you made your homework, you make couple of grands in two hours just by watching charts and news on the display of your laptop. When time comes, you execute the order and that’s it. What took 2 months for my father to “earn,” I made in 2 freakin’ hours. Funny, isn’t it?
But there was still something missing. To be honest, I was afraid of some unexpected situation that could prevent me from doing all of that. Just a simple problem with the electric grid, or my ISP, or the internet in general – and I’m screwed!
It still didn’t provide with the adequate level of security.
Then, one night, wife called me to check something. She is a smart and sexy lady, full of great ideas. Quite a generator, if you know what I mean. And this one was simply amazing. It was due to happen, sooner or later, I guess.
It took a simple, 3-minute video to finally find that missing piece of the puzzle. The irony was: It was something my grandpa was claiming all along – you have everything you need right here, you don’t have to work for someone else!
He was goddamn right! Listen to this:
1 acre of cultivated land, with brain instead of heavy machinery, generates $100,000 annually net(!), consuming just a month of dedicated work!
That means 11 months to do whatever the hell you want!
That’s right, my friend. My old grandpa, who had only 4 years of elementary school, and only knew how to write a simple sentence and execute the basic mathematical operations, made a hell of a lot more money that I could ever imagine. He was just silent about it. It wasn’t some bigger deal. It was something normal and you don’t talk about normal stuff, right?
You see, that one single, common decision you made, that fucked up your life and raised your blood pressure more than once, was to move to the city and pursue some career.
You did what more than 50% of human population did – deliberately deprived yourself from the vital, healthy and abundant source of:
And you did it just because you were raised to believe how you’re better than to farm some land like your ancestors did. Because farmers rank low on our assumed social class separation scale. Hell, even the blacksmith, who busts his back to make the knife, breathing deadly fuses day after day, is more “respected” than yours or mine grandfather who farmed the land and bred the animals.
As the result, you are now forced — under your own free will — to BUY everything. Whatever you need, you must first make money, most likely by selling your labor for fixed hourly wage, and then BUY it.
Can you see the insanity in that lifestyle? People are slamming their heads against the walls, trying to figure out how to survive in the urban center, where they depend on their ability to purchase some good, item or a service, while their equivalents on the countryside, are still waking up, making their coffees.
Maybe this was the nature of the things 50 years ago. But now, when World is nothing but a small, local market place, where you can ship whatever you want to every place on this planet in less than 24 hours, now is a different story. All you need is your brain and a small piece of land. No heavy machinery, no tremendous workforce, no working for 16 hours per day. Just some thinking, researching and a piece of land that can be cultivated!
To paint that picture better, I’ll now compare our two lifestyles, where you are living in a city, selling your labor, just to be able to buy whatever the hell I and the others like me are producing.
First of all, I made that same decision and have spent years in urban centres, doing everything in my power to bring food on the table and enable at least some luxuries. In a process I gained priceless experience and the entire set of skills, that, once combined and utilized in the optimal way, enabled me to sync with the system and live free and in relative abundance. So, it’s only reasonable to believe, that you gained the same skillset – the one we need to survive in our urban society!
This is you, tomorrow, today, yesterday, day after tomorrow, and for as long as you want, at this exact date, on the northern hemisphere:
You get up early in the morning, have a coffee, take a crap, have something to eat and off you go to a fun road trip. You are going to work, most likely on the other side of the city.
An hour or so later, there you are. Everything is ready for you. There’s enough work for the team of people and not just you.
But you’re happy as long as that miserable paycheck arrives at your bank account. You’re happy with anything you get because that same miserable paycheck is covering the debt!
You signed the mortgage or a lease. You bought the car or a monthly ticket for public transportation. You bought a smartphone and probably the laptop. You bought all sorts of clothes. You paid for maintenance and different city taxes and fees.
Then, you had to buy some food.
To be able to live, you have to pay utilities also, that are much, much higher in urban centers than on the countryside by the way.
The overwhelming problem with making far less than you need to cover your lifestyle is “solved” with different loans and credit cards – the sum of which is simply mind blowing.
But that’s OK. After all, you’re living in the city, busting your balls 9-5, Monday-Friday (if lucky), having to put up with caprices of every superior officer in your company. No problem. That’s just life, right?
When you look at it, it’s like running the rat race. No end. No goal. Only pure survival just to be able to relax every once in awhile on your sofa or at the bar (if you have some money to spare).
Now, add wife and children to the equation. In other words, multiply everything by factor 10! And do add the stress in the equation please – the one thing that’s been killing you, slowly but surely.
This is your countryside counterpart, in the same time
When brain is used in an optimal way, at least more than muscles and spine, just 1 acre of free land to cultivate may generate over $100,000 net! That’s around 5,000 m2 or $20/m2. Have this in mind during the following overview.
Let’s see the life of the one who thinks business while living on 2 acres, from which only 1 acre is used in agriculture that generate $100,000 net annually. The remaining 1 acre goes on housing, a small playground for children (soon grandchildren), workshop, large fireplace, small vineyard for personal use, and the orchard with 50 different fruit trees.
First of all, he isn’t commuting anywhere!
Second of all, he gets up whenever the hell he wants!
Sirens and usual morning commotion of the urban areas are the unknown terms since he’s drinking the morning coffee on a large front porch, overseeing the land, surrounded with the sounds of nature; most likely the birds.
Then, he takes a crap, throws couple of eggs and some bacon on a grill pan and have a nice breakfast in total peace – out at the open!
Now comes the moment when he must decide: should I take a walk and see what’s going on, or maybe I should check the newspaper first? Quite a predicament, when you think about it, right? A real issue!
Naturally, same as every other man — who is in liberty to choose — he reads the papers first. After all, it’s around 09:45, so what’s the rush anyway…
It’s around 11 AM and still nobody is busting his chops because he’s been sitting in the same place for 3 hours already, not working. In fact, he’s not doing anything besides reading and smoking cigarettes. OK, maybe some margin trading is there’s a good trend to ride. Otherwise, what’s the use of that smartphone, right?
11:25 strikes on the clock and off he goes. It’s time to start the fire. After all, it’s a beautiful early summer Wednesday, just perfect for BBQ.
Wife gets out, bringing the meat and two glasses of ice-cold white wine. It’s that great Chardonnay they made last autumn.
Around 2 PM, he sits down at the large table, together with his wife and two sons, to have a nice, peaceful lunch, out at the open.
They can do all of this, whenever the hell they want just because they worked from the mid-April to mid-May. The harvest of the simplest, everyday thing, you’re buying from time to time (if not you, then your wife most definitely), brought $150,000 gross!
What they’ll all do for the rest of this year and until that same period of early spring next year, it’s entirely up to them!
Oh, yes, they gonna spend a month on a coast. They bought a small property last year down by the sea – with cash!
One more thing: that “countryside” is just 4 miles from the urban area; the city. Oh, yes, in case you are questioning the above stated, come see me. We’ll have a nice meal and a glass or two of cold, homemade white wine. See it for yourself.
Now, I know what’s been bothering you. You just can’t think of anything that could bring such money, for such minimal efforts, on such small piece of land. Am I right?
Listen closely now…
It can be ANYTHING AT ALL. And I mean it. You see, on one side, there’s me and less than a half of population that are producing something – anything. On the other side, there’s you and more than half of population who MUST BUY EVERYTHING we produce!
Does that ring any bell?
I make, whatever the hell I want, and I’m sure that I can sell it, with ease, anywhere on this planet in less than 24 hours (but in all fairness, I don’t have to look far) because more than 3,5 billion people reside in urban centers, where they can’t make or produce anything but are forced — under their own free will — to BUY everything!
My environment = stress-free (less cortisol-caused tissue damage)
My blood work test = 100% great; no need to pop pills
Your blood work test = not so great; have to take pills to reduce anxiety, control sugar, control blood pressure, control heartbeat rate and God only knows how many more are we talking about here and we are just in our 40s.
Just because you want to live in the city and pursue the illusion known as career.
I come to the urban area every single day to have a drink with my pals and family or to have a lunch, where I’m not looking at the right side of the menu and none of us likes chicken to tell you the truth. Sounds bit arrogant, I know, but you have to realize what cardinal mistake you’re doing, day after day. Will you live to see the retirement days? We have yet to see. Will I live to smell and taste my 65th birthday? We have yet to see. But what I do know now is that you need to beg for 3 weeks of summer vacation, after you busted your balls for 6 months straight.
I can leave whenever the hell I want, wherever the hell I want, and I can stay there for as long as I want.
Because I found the way!
All I did was detaching from dogma and disregarding my assumed “rank” on a social class separation scale! Did that and as a result, I live free and healthy, which is even more important.
That’s the point of this ridiculously short life. To be free and live it under your own terms. All you need for that is open-mindedness and some brainpower.
You just gotta ask yourself: if over 150,000,000 people worldwide live free (which is 1/2 of US or 1/5 of Europe), how come you’re not among them? It’s clear that there’s something fundamentally wrong with the way you’re perceiving the system you’re living in. After all, you are the sum of what they’ve taught you or missed to teach you. Who says they were right?
At least take a minute out of your life and check what I’m talking about here, OK? Trust me, it will do wonders for you, and if you adopt what you’ll learn, it will put your life on a certain growth trajectory path.
REMEMBER: It was never about earning money. It was, and it always will be, about making money. In reality, you never had to work for someone else because system we all live in, enables you exactly that. Take a look.
Understand that here, at Point of Sync academy, we are teaching people how to sync their actions with the monetary-market system and stop working for their money. Instead, they are setting the stage for the moment where money starts making fresh money on a conveyor ball – with or without their direct influence.
Think it’s crazy? Explain those 150 million successful examples please. Explain how 75,000,000 people hold 46% of all the money we have in the system. Conspiracy? Corruption? Zeitgeist Movie theory? Think again! It’s Pareto principle all over again, where, out of those 20% who are willing to make the effort, only 2% will push to the extremes! 80% are just finding excuses to avoid some imaginable exposure in a world where only one thing is absolute. The Sequence is built on a collective knowledge of those 150 million successful examples!
Have something to add to this? Have a counter argument? Please. By all means. Every opinion counts and just adds to our success as a species.
Back in 80s and the first half on 90s, people were loaded with money. Younger generations might not recall this, but money was everywhere. Nobody, at least on the northwestern hemisphere, had difficulties surviving through the month, even though many were paying back mortgages for their new 2-story homes in suburban areas.
But then something happened, which will trigger the downtrend in net worth of almost every person in that same area of the world and wider.
The dawn of personal electronic devices and improved communications
Even before the revolutionary 80s of the last millennium, ever more people decided to leave the countryside and go seek for their luck elsewhere, by selling their labor and not the produces. Already in 2006, 51% of the entire human population have permanent residences in urban areas, all seeking for the job, nobody producing anything edible!
It sounds irrelevant, but you have to think about basic human needs. Those are:
Everything else, including shelters, is secondary, tertiary and even a problem as we’ll soon learn.
With the emergence of the new technologies, banks were the first entities who adopted to the situation since they had difficulties spreading all that money they had, to keep the system alive and well fed. They started to increasingly issue “consumer loans”, where you’ll borrow the rather expensive money, just to possess some cool gadget like an advanced smartphone these days. Unlike the old days, where you actually had to go to the bank and ask for the loan, nowadays, there’s a credit card. A fully automated system of plunging into the debt – if you are not careful!
More and more devices got connected to a home electrical grid, which, slowly but surely, kept rising the monthly energy consumption and subsequently – the bills. But all those devices required (and still do) additional monthly investments to be operative. Only a decade ago, the only “communication” bill was a standard landline for the home phone. Nowadays, the average western household has 1 landline and 4 mobile accesses – each costing money!
Add car industry who tagged along and, in alliance with banks, made possible to change personal vehicles every 2-3 years, and you have successfully accumulated an immense pressure on your home budget.
That same home budget mostly depended (unfortunately it still depends) on 1-2 paychecks, received 1-2 times per month.
Even combined, those paychecks were insufficient to answer the challenge – fast growing expenses!
To make things even more worse, young generation fully detached from the past and start thinking CEO rather than being a member of a low level workforce. That meant — and still means — expensive high education, where people, again, borrow money to pay for the kid’s tuition. As kid acquires diploma, parents simply transfer all those loans, they were picking each year, and our young future CEO starts with anywhere between $25K and $100+ key of a direct debt!
But it wasn’t always like that…
Only a few decades or perhaps a century ago, we had a society with extremely low monthly expenses. In some parts of the world, there weren’t even any form of electrification! Sadly, this is still the case.
Those were the people who produced their own food and were selling the surplus to ever growing urban population, who used the bigger part of their monthly income to purchase the same food their ancestors once produced on their own, with minimal costs.
Of course, only a small portion of the entire population is using this ancient business model to make money. The rest are living in the cities, trying to cope with increasing monthly expenses – the expenses they brought to themselves, under their own free will!
By itself, it isn’t the problem. Only…it’s not that simple, right?
The problem is: the bulk of everything we purchase today, is acquired with the BORROWED MONEY!
Credit cards with revolving credits, expensive consumers loans, mortgages – everything is here for you to acquire everything you lay your eyes on, fast!
Of course, this is something you know all too well. It went so far that you’re thinking about the banks as the most corrupted form of institution known to man. Only, you’re deliberately forgetting one thing: nobody forced you to even step into the bank, let alone to borrow money!
So now, you’re despising banks, loans and everything connected, trying to make your way out of that mess with only your paycheck and some bonus money you make by additionally selling your labor for yet another paycheck.
Contrary to yours, or general belief for that matter, bank loans are here for the precise purpose and yes, you are supposed to use them.
Only, you need to know under what circumstances and in what purposes!
Banks were forced to adopt and it’s the people who forced them
Sounds ridiculous, right? But when you understand the nature and the purpose of monetary-market system, you come to realize that the only way for you to possess some high-end electronic device or some hot rod, is that same monetary-market system. Rewind only 150 years back, in times of kings and other autocrats, and you’ll see how technological progress, that allows you to read these lines on your device, is nowhere to be seen.
And it’s the monetary-market system that made that happen. It allows people like you and me to fund our, more or less, brilliant ideas – something that didn’t exist only a hundred years ago. You were either the part of royal family or you were sentenced to life in misery from the moment you were born!
New system, changed all that!
Yet, people were reluctant to use that money for that purpose. Apparently, only a small number of people had (have) capacities and essential determination to live synced with the system. In other words, only a handful of people were able to think innovative and dare to start the business. The rest were seeking for the employment at those same entrepreneurs.
In no time, one thing became clear – system will dry out. There will be no money left in it. And money is the bloodline of that same system. Lose the money, chaos will spread and autocrats will reign again!
But who supplied folks with that money?
BANKS! As the lower, executive instances of Central Banks.
So, they were forced to adjust their strategy. If you don’t want to use the money for the business, you’ll use it to buy something way above your true buying power. Ergo, the dawn of consumer loans! They knew that people, under the constant pressure of time and distinct self-awareness of mortality, will try to get as much as they can, as fastest as they can.
What if they can’t pay it back? We’ll make some more of it (money)! After all, it’s our invention. We are just exploiting natural resources, that’s all. In the process, we even learned how to recreate those resources, through farming for example. There will always be money in the system because we simply got hooked on that virtual value, invented and managed by us humans!
What made that possible?
As we explained in more details in this blog, our advanced eye for beautiful and astonishing. It triggered something unseen in nature until then. One species managed to remove the primary notion of the Mother Nature – the survival of the fittest!
Yes, we have medicine and wealthcare now. That means, that in difference from, let’s say lions in savannah, we can survive even if there’s no available resources that we can acquire with our own hands, legs and teeth.
All thanks to the brilliant invention of two interconnected things: monetary-market system and debt!
The question is: how can you utilize debt in your advantage?
Two peers, same story, two opposite results
Two guys are walking into the bank. Both in their early 30s. Both with the same intention – to loan money from the bank!
One got his eyes on this beautiful piece of property, not far from the center of the town. The other is funding his startup.
Both are loaning exactly the same amount of money, $100,000, and ending up with same rates and same repayment program.
An hour later, they found themselves sitting at the bar, waiting for the bank staff to finalize the paperwork and release the money.
“Buying house?” Asks the guy who is loaning the money to move his family from a tight condo in the center, to more cosy place, at the quiet suburban area.
“No, funding a business idea that I have for a quite some time now.” Answers the future entrepreneur.
“Dude…that’s risky. Economy sucks these days.”
Now, let’s stop right here.
Can you identify with that response? Do you think, deep inside, that our future entrepreneur is taking too much risk?
Back to the beginning of our story. Two guys, same amount of money, identical repayment program. What exactly guarantees that the guy, who’s buying a real estate, will be able to fulfill his obligation and repay all the money he borrowed, with interests?
The purpose of the borrowed money, in case of our Guy #2, the future entrepreneur, is direct investment into the product or a service with at least some potential (possibility) to generate money. Our house-loving guy, on the other hand, will need to invest more money BEFORE his repayment program comes to an end because stuff will start breaking apart. In his scenario, absolutely NOTHING generates money. On contrary, it spends and demands even more.
Let’s not forget that the entire idea hangs on a highly relative thing we all know as the paycheck! It takes only a small disturbance on the global market for his company to cease to exist!
Yet, for some unknown reason, people are more fond to borrow money and purchase some item that demands more money while not generating any money, than INVESTING that money into something that at least has a chance to generate money. How do you reason that?
The most likely outcome is that the Guy #1 will struggle to repay that mortgage and even be forced to take the additional one to fix the obsolete stuff, while the Guy #2 will not only repay his debt but also acquire property – mortgage free!
Let’s move to a smaller scale, more common these days
Recently, I myself, has purchased the brand new smartphone. To be more exact, I got it from my GSM provider on account of extended 2-year contract I signed with them. At the end, it cost me $20 (retail price is around $520).
I friend of mine bought even more expensive piece, blasting his credit card for a total of — and watch this — $1,200! The phone is cool, no question about it. And, both of us, have around the same monthly expense on our mobile phones.
It’s clear that we both borrowed money. He ironed his card, borrowing money from the bank. I signed the contract that is very clear about what will happen if I don’t honor the agreement and fail to pay my bill every month – it will cost me 3x more!
But here’s the difference…
My phone is making money. His phone is spending money.
How’s that possible? Why can’t your smartphone make money?
According to whom? Who says that it cannot make money? Smartphones are brilliant devices. Other than just enabling you to communicate both vocally and visually, they provide you with yet another perk, depending on how you’re using the device.
My friend is using it to communicate over the GSM network, play games and buzz around on social networks. Guy’s phone is filled with gazillion apps; some of which cost money.
Unlike him, I have only 4: FXCM, Bloomberg, Investing, DailyFX Pro – all free! That’s it. Not even an FB app. Oh yes, I have Skype also, so that’s 5. No Viber, no Whatsapp, no games.
Now, you can call me boring, or a weirdo, or whatever you like, but while you’re checking your FB notifications, I’m making money. The time it takes you to scroll down and scan several dozens of different statuses, it’s quite enough for me to catch the trend and ride on it until I make couple of grands.
It’s just the matter of choice.
But that’s not the point here. The point is to demonstrate two very different mindsets.
One, who borrows the money in order to live way above his true buying power, not even trying to increase his buying power. On contrary, he is deliberately undermining every possibility for that to happen.
And the other, who borrows the money to increase his buying power – indefinitely!
Crowdfunding is a neat way to fund your startup through online fundraising without having to develop complex business and marketing plans and begging for loans in local banks or venture capital offices.
We’ve been there, done that several times and here’s how it looks like to run a successful crowdfunding campaign!
First, we are going to show you how it looks from the inside of the crowdfunding campaign, where you will learn the most efficient marketing methods and get familiar with all associated costs. We also put a couple of caveats or things you need to be on a lookout for to avoid traps and fails.
Then, we are going to teach you how to build your own campaign. More specifically, you’ll learn how to build an efficient crowdfunding page, step by step.
Here we go.
It all starts with the idea, of course. And now, it’s about growing the big and healthy plant from that little seed.
To avoid making mistakes along the way, arm yourself with the knowledge and experience-driven guidance. One of the best resources is definitely THE SEQUENCE PROJECT, a cutting-edge, 6-module, personal development and business program with included 3-stage business model blueprint.
Once you learn how to materialize your idea, the process begins.
You start circling around your friends and family to raise just enough to build the prototype and set the website. Now what? Bank? VC?
How about CROWDFUNDING?
The top choice for your first crowdfunding campaign (yes, there will be more than one) is definitely Kickstarter, the leading reward-based crowdfunding platform. Of course, we are talking about business startups here. If you want to fund some cause, you would need to take your business elsewhere because Kickstarter only allows startups with the tangible products and/or services. In other words, businesses.
What the crowdfunding campaign on Kickstarter looks like?
As you can see, Wallor managed to reach its primary funding goal within a week after the official launch.
Just one note before we show you the inside of marketing, numbers and how everything it’s done. At Kickstarter, it’s ‘all-or-nothing’ crowdfunding campaign type, meaning that in case you fail to reach the set financial goal, you won’t see any money. So do think hard about your most imminent financial goal.
Of course, Wallor team doesn’t have to worry about that anymore. For them, the real race started the moment they passed that first funding milestone – ensuring that every supporter receives the reward. This is the important part of the entire concept and unfortunately the serious obstacle for many.
Before we start, take under consideration that Wallor managed to gather enough backers even without pre-launch outreach and without fully functional website. We advise against that because it’s expensive and requires hardcore pro’s who know their business. Just check the similar projects on Kickstarter and you’ll see how many of them failed to reach the funding goals just because they miss-timed the market or failed to do a proper pre-launch outreach.
Now, let’s see how startups like Wallor manage to run successful crowdfunding campaigns.
The inside-out of every crowdfunding process
Only 8% of all crowdfunding campaigns manage to reach their funding goals. Reward-based or equity, it’s all the same.
Question is: WHY?
First of all, crowdfunding is not a magic wand. 92% of all startups have an entirely wrong approach to the concept of crowdsourcing.
Getting money from the people you don’t know — and even those you do know — is extremely difficult and takes some serious preparations and skills. In most of the cases, without the help from the specialized service, the failure is inevitable.
If you are seeking for a cost-effective marketing team with the successful track of records in running different crowdfunding campaigns, CONTACT US and we’ll recommend it to you.
The right approach to crowdfunding is this:
From the idea seed, to the launch of the campaign itself, there are 2 mid-steps:
First, you need to develop a fully functional prototype. Fail or ignore to do it and you will decrease your chances by some 50%.
Second, it’s all about the pre-launch outreach! Remember that.
To compensate for the lack of these two essential segments, you will need a lot of money and brutally efficient marketing team. In that case, you can succeed even if everything has started a week before the launch and you have just a half-working prototype.
We won’t waste time on prototyping here because it’s clear what you need for that. Instead, we’ll place our focus on the crucial part of the successful crowdfunding campaign and that’s the pre-launch buzz.
Remember the following wisdom and let it become your morning and evening prayer:
ALL THINGS SOCIAL – ALL THINGS SHAREABLE!
The pre-launch outreach we are talking about comes down to setting up the working website, listing your product’s images, videos, specifications, listing your team, your story, and pumping up the blog section with content marketing material that is more likely to be shared by the others!!
Think: infographics and interesting short (up to 59 sec.) videos.
The good portion of all pledges will come from direct search on Kickstarter (or any other platform). To pop up on a favorable — near the top — spot in search results, you need to move up fast with numbers from the Day One! That will put your campaign in front of the eyes of those who are browsing “Populars” – and that’s what you want more than anything else!!!
If you start your campaign in a rush, 5 minutes to 12, you will have serious difficulties with creating the desired momentum. Desired momentum being the fast upward trend in a number of supporters from the first minute of the campaign’s launch. You need this because statistics are brutal: campaigns that manage to reach 25% of their goal in first 48 hours, stand 50% more chances to get funded.
You wanna build the web, build the social profiles with the accent on Facebook page and YouTube, and then you want cool shareable things such as infographics, other types of cool creatives and videos.
You also want email hooks like free e-books, podcasts, webinars and similar.
The emails you collect during the pre-launch period will turn into a real gold once you fire up your crowdfunding campaign. These people are those early adopters that are easily transformed into raging fans.
You don’t pitch anyone. You don’t sell yet. It’s about creating the buzz. Raising the brand awareness. Building the tribe. Keeping your crowd on the edge. In anticipation for the official launch.
When to start with the pre-launch outreach?
2-3 months before you officially launch your Kickstarter crowdfunding campaign.
The point is to share meaningful updates with your people and their people and the people of their people.
Success of every crowdfunding campaign is determined by engagement of the 2nd- and 3rd-tier weak bonds. Without them, fail is almost certain.
For instance, let’s say that you are XYZ company’s CEO, ready to do some crowdfunding. Idea is here. Now you need to materialize it.
You start by going places, talking to designers, engineers, business experts and marketing professionals. Then, production starts. Naturally, you shoot videos and take photos of the process. During that entire time, you’re picking great materials (images, videos), and you share it with your followers.
But how do you get those followers that will, hopefully, turn into crowdfunding supporters?
Your basic circle of people + Communication + Money + Content marketing + Native advertising = Effective Buzz
Don’t think for a second that people will be crazy to share your stuff. It may happen if you have something really cool and innovative but let’s not count on that, OK?
Take this experience-based crash course to crowdfunding you are reading right now. Stuff here is real. The actual process. Not found online that easy. Everything is explained in a simple, meaningful way. Will you click any of the “Share” buttons at the bottom of this page? Will you share the link? There’s less than 1% of chance that you, or anyone else will do it. So don’t count on instant hype, please. It takes time and hard efforts for things to spread around. But they do eventually, if you do your job right.
What you do is simple.
Take the image or hire a pro designer to create some cool pic. Then you just fire up the Facebook ads manager and roll your sponsored post or push the creative with Pinterest’s business solution.
Again, don’t pitch in this point. Let it be casual and informative and don’t put more than $5 daily into the advertising budget. Run it for 24 hours and then change the creative while adjusting the text to fit that new creative.
You won’t spend much money while getting the real data about the public acceptance of your solution. It’s a kind of a A/B testing in the same time!
For instance, if you have a cool, smart, connected, super slim wallet like the one Wallor has designed, you’ll create something like this (click to enlarge, it will be worthwhile, trust us):
As you can see, this is a cool, helpful infographic, a part of the Wallor’s content marketing strategy. There’s no direct sales here. Just a meaningful “8 Ways to Slimify Your Wallet,” where the option #1 is the secret weapon in Wallor’s arsenal. The app that serves as the bridge between the wallet and the owner’s smartphone allows storing of business, membership and loyalty cards to decrease the size of the wallet even more. Cool, right? Also unique and pretty efficient.
Oh, one more thing:
TARGET YOUR MARKET!! TARGET YOUR MARKET!! Once more: TARGET YOUR MARKET!!
If you don’t know what your market is, or what is the type of people that are most likely to buy from you, you really don’t know your product and there’s no chance in hell that you’ll succeed in anything. That’s why it’s critical to at least consult with marketing professionals because they will research the market and position your brand in the most optimal way!
You see, one of the reasons why 92% of all crowdfunding campaigns fail is because they fail to define and/or target the right demographics. And it’s ridiculous because Facebook has one of the most precise targeting systems out there. Their advantage, as opposed to rather expensive Google AdWords for example, is that people are willingly giving away their closest interests and FB’s algorithm is making sure to keep the data fresh. Because, to make the sale, you need two things, in the same moment:
That’s why it’s wise to consider Reddit as one of the advertising channels because sub-reddits, closely related to your niche and/or industry, are full of people with the 100% interest/intention. And by the number of sub-reddits, you can see how large your most imminent crowd is.
You only need to trigger the emotion with your ad.
Again, this is the option during the crowdfunding campaign itself but if you are considering Reddit as a channel, create an account right now (another one, separated from your private one) and engage with people. Start discussions. Comment. Provide with answers. DON’T SELL ANYTHING!
Do the same with Facebook groups. Select 20-30 most promising (high numbers of active participants) Facebook pages within your domain and start talking with the people (not to the people, there’s a difference).
HINT: whenever you are pitched (and you will become a fair game) by some “influencer” who’s bragging with the large base of social followers, check the profile/page, scroll through posts/tweets and see direct engagement of the followers. A FB page, with 100K followers, may be entirely dead in terms of the engagement and the actual number of people who are reading the published stuff is perhaps 3-10 daily. Just self-reflect for a minute. How high is your engagement on newsletters and social posts? Yeah…exactly. So do your homework before you pay $500-$1,500 to some “hot shit influencer” who managed to create some instant hype in the past and then everybody forgot about it. The number of followers stays because people are just too lazy to unfollow/unsubscribe.
That’s how you start the buzz. Something hardly anyone is doing because they are all busy with prototyping and campaign’s page design. So they struggle to raise funds and eventually fail, instead of hiring a professional service to run this for them.
One more thing that you should consider is this:
IDENTIFY INFLUENCERS AND SEND THEM FREE SAMPLES!!
Ideally, you want to do this A WEEK OR SO BEFORE the official launch. If your product is any good, you won’t even have to beg (pay) for the review or a good word.
If this cannot be applied for any reason, you are advised to send the samples immediately after they are made (ASAP!) because when the campaign is over, you are most likely moving to BackerKit to collect essential information from your backers (shipping addresses, additional preferences, additional orders) and even extend your fundraising campaign because BackerKit is allowing people to place new or add-on orders through the simplest possible interface. So every positive review coming from someone who is recognized as an influencer in your niche will bring you more money. That’s just sound marketing.
All this time, you are working on your crowdfunding campaign’s official page.
Setting up the official crowdfunding page
The best place to start figuring out the most optimal layout of your crowdfunding page is to analyze 20 successful campaigns closely similar to yours. It will also give you a lot of useful intelligence information about your most formidable opponents (competitors).
Let’s check the Wallor’s crowdfunding page again: WALLOR ON KICKSTARTER (will open in a new window, don’t worry).
What do you see?
Title. Description. Video. And the most vital thing: the current (real-time) number of supporters and the amount of money campaign managed to collect.
It all starts with the catchy title and even better description. This is the first thing that will influence the decision-making process at the visitor.
Title and description together make that famous “elevator pitch.” The 5-second sales attempt you can say to someone during a single ride in an elevator.
2 minutes max. Tells the story. Explains the BENEFITS of your solution and then lists the specifications and features. Shows the team. Makes sense. Done by a professional!! Again, go over the videos of your past and present competitors.
As a rule of thumb, crowdfunding campaigns without the video have less than 15% to succeed in fundraising.
As you move further, you see WHY and WHAT. It’s the part of your page where you are showcasing your product and explain details. However, if you fail to strike interest with the few first (opening) paragraphs, your conversion rates will suck. It’s vital to keep an eye on CR and keep adjusting the pitch until you see the increase in CR.
And now comes the most sensitive part – THE REWARDS, or the core of every reward-based crowdfunding campaign.
According to statistics (and experience), people are most likely to give you $10 and $25. Everything above that, demands hard sales skills.
Now, the most common reward is the pre-order of your product, part of your product or some bundle. If you can’t “dismantle” your final product to see yourself within $10 or $25, then you’ll have to be creative. T-shirts with custom inscriptions. Special mentioning on your brand’s official site. Discounts. Dinners. Pretty please’s. Again, check the competitors and steal the idea!
Moving up to real money…
It’s not that uncommon for the people to pledge $150 or even $2,000. It mostly depends on what you have to offer and how skillful you are in sales and marketing.
Get help from professional sales and marketing service, specialized in crowdfunding. It will allow you more time to stay connected with your rising number of supporters, followers and those who are having second thoughts about supporting you. Most of them need just a little nudge and that nudge must come from you. You’ll see questions and comments on your crowdfunding page and social pages. Answer them ASAP!
And run frequent updates! Keep the crowd on the edge. Keep them on fire. Let them know that you mean business!
Keeping a constant and quality communication with the world is an ongoing process that doesn’t stop after campaign ends!!
Because, the chances are that you’re gonna need more money. That means new campaign, on the same or on a different platform, like Indiegogo. By the way, Indiegogo has a new feature that allows you to extend your campaign after it’s finished. You are able to keep raising funds without any need for moving to BackerKit for instance!
Your Kickstarter success, which you will clearly showcase, will act as a boost because people follow the crowd. And after the successful Indiegogo campaign, you might also consider equity crowdfunding as the 3rd step in fundraising before that final 4th where big players (angel investors) come in.
Now, let’s explain the underlying importance of the two numbers you see on Wallor’s page.
People move with the crowd. They await approval from the others. In crowdfunding, this means that there are dozens of people waiting for the others to take the first step. That’s why it is so critical to keep the fire going. To keep communication channels open. To pitch. To run native ads (native ads, yes, because, when campaign starts, you don’t want to shy away from direct invitations…it’s not the time to circle around but to hit in the center…the clock is ticking).
What you essentially want, depending on your funding goals, is to reach the critical number of supporters and a big sum of money. When Jim lands on your Kickstarter page, that will be the first thing he’ll notice. Because, nobody likes to come first at the party, right?
Those first supporters are your friends and people you managed to “turn” into raving followers during your pre-launch outreach. But that will most likely be a handful of people at best.
To get the wheel spinning, there are few things you will have to include in your campaign’s strategy.
Neither is magical or self-sufficient, keep that in mind:
NUMBER ONE – The First Signal:
Get the professional to write you a press release and fire it out using Ereleases service.
It will cost you $296 with the discount coupon. Ereleases.com service also includes PRNewswire and Associated Press distribution, so don’t fall on lame attempts of different services promising a PR distribution for $50 or $100. They will take your money and use some inefficient PR platform (there are literally hundreds of them out there, all lurking for fresh crowdfunding campaigners).
Don’t expect miracle. At best, your PR will be picked up by 300 media outlets, blogs and major search engines (in most of the cases, it takes at least 3 press releases to start seeing the real results).
The point is to send that first signal to media and search engines that something is going on. Who knows, maybe you’re lucky and the right people will pick up the news and recognize the value. A long shot, but it happens, nevertheless.
Press releases are important, no matter what you hear, because you can use them in numerous ways like for the “Featured on” or “As seen on” part of your KS page and web, or when you are pitching influencers and high-traffic industry-specific media outlets and blogs. You are already in big media and that helps when you are trying to push a guest post or pitch some influencer to write a review about your product.
During campaigning, try to fire at least 3 PR’s with updates. Let the second get out the moment you reach your initial funding goal.
NUMBER TWO – Keep it social – run the ads:
Constantly run ads on Facebook and Instagram. Hire a professional service that knows how it’s done. Whenever you do an update on your KS page, inform your social followers across the platforms you are using. People are not waiting in anticipation for your next move. They need to be reminded and invited.
And you want all of your best videos uploaded on YouTube.
You also want someone to swipe the YouTube in search for potential affiliates and promoters, or the channels with lots of daily views and the decent subscribers base (1M views; 25,000+ subs). Of course, they have to be related to your industry/niche.
The cost-effectiveness of the ads and how much you should invest
More the merrier, of course. If you can somehow get sufficient funds for your marketing efforts, that would be great. Because, it all comes down to reach:
$300 invested in daily budget to run the ad on Facebook and Instagram, will deliver your message to approx. 40,000 people.
Average CTR (click-through-rate) for the ads on FB is 0,85%. Ideally, you want 2-4% minimum because it will save you time and money. Of those who click through and land on your campaign’s page, less than 1% will give you money!
The rule is simple: more money you invest in quality ads, faster you’ll spread your message to the people, which will subsequently bring you more money.
And that means working with the advertising wizards with the proven high CTR (Just ask them to show you the last 10 FB campaigns they ran. If they average above 2%, you’re good).
How much will this kind of service cost you?
Say, $3-4,000 up front and probably $2K in a later stage plus 10% of funds collected through referrals coming from that source (you can create as much referral links on KS as you like but their referral system is not the best to say the least).
The whole deal requires a bit more money than you may have anticipated because it includes designers, video editors, illustrators, content developers. In other words, the entire team of experienced people dedicated to get your crowdfunding campaign not only funded but overloaded with money. Then again, it’s a subject to the type of the product you have and a funding goal. The expenses can move up and down, depending on your needs and appetites.
While we are on the subject of referrals and affiliates. DO NOT GIVE YOUR REF LINKS TO EVERYONE because most of them will just spam people and ruin your efforts. You’ll see what can and most likely will happen soon.
Speaking of marketing experts, one thing has to be emphasized here:
During your campaign, you’ll become a fair game for all those “experts” who are scouting crowdfunding campaigns, searching for the next victim. Usually, they will try to pitch you in a lame way, bragging with some false successes, massive lists of contacts and asking $1,000 upfront + cut in total funds.
Now, there’s a simple way to distinct garbage from potential wizard.
Wizards will never ask you these things:
What’s your market
What’s your targeted demographics
What’s your marketing strategy
and similar crap
They won’t ask because the moment they lay eyes on your crowdfunding page and your web, they will instantly know what to do and they will ask a bit more for their services because, even though there are no guarantees, these agencies are your best option. Remember that. You simply must take a calculated risk in order to raise more money and you can’t raise more money without the brutal outreach.
You will also need to give them an access to your social accounts. And do follow their suggestions in terms of desired changes in your brand positioning and content/pitches upgrades. After all, you are hiring them on account of their expertise in a field of marketing and sales. It would be irrational not to follow their guidance.
NUMBER THREE: pitch the influencers but NEVER pitch registered supporters
Services like Backers Database that contain list of registered cross-platform or platform-specific supporters or numerous individuals pitching their services and waving with “The List of known backers,” should be taken with caution. It takes just one spam report and your campaign will be suspended. Those who play with this, usually end up burned. That’s why you need to be careful about sharing your referral links.
However, those who know how it’s done, do possess massive lists of backers, journalists and influencers, only they deploy a different tactic to reach all these people. And we are not talking about cold emails or spamming their social accounts. But that falls in a category of business secrets.
It’s the known fact that only a handful of people truly know how to do effective marketing. The rest will just create numerous accounts on different forums and social networks, using your brand name, and start spamming people. Needless to say how futile and time-wasting this is.
Your best option is to list 50 most influencing industry-relevant media and see how to promote your campaign on each. Although, the marketing agency you hire should do this for you.
For instance, Gadget Flow and TechCrunch are influencing media for tech-based products. But even the direct exposure to millions of eyes, that will cost you anywhere between $300 and $600 (Gadget Flow, depending on the package you choose), can eventually bring 5-20 below average pledges. It depends on what you have to offer and how people respond to it. Some campaigns drove thousands of dollars with a single exposure in the right media but for the most part, this should be perceived as the press release – just another way to spread the word and hope for the best.
With the smart and decisive approach, cumulative effort, and under the assumption that you really have something valuable to offer, crowdfunding is definitely the best method to raise funds for your startup. And, it’s the great method to test the idea because you can see how market responds to your solution BEFORE you invest millions on a potential lost cause. In fact, the thing that usually drives angel investors to invest in you is the cumulative of 2-3 successful fundraising campaigns you ran in the past.
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PART 2: How to build a campaign’s page, STEP-BY-STEP Tutorial
Crowdfunding – a Kickstarter of Easy Fundraising Through Crowdsourcing
Some of the best inventions our species have a privilege to enjoy started as partially developed projects and then evolved over the course of time – many of which by becoming a money magnetcrowdfunding idea. No reason why your creation wouldn’t evolve the same way.
Like one of the most popular crowdfunding projects to this day: Coolest Cooler, which managed to raise, through smart and persuasive crowdfunding campaign, an astonishing $13,285,226, with only $50,000 set as a campaign goal.
This is a quick guide to crowdfunding or as it is also known: peer to peer lending, and it will serve you as a great starting point, along with the instructions in Part 1.
What is the Crowdfunding Website?
It’s a central place for online fundraising that connects a fundraiser and a crowdfunder to create anonline money pool. Fundraiser being a person or a group with a need for small business grants and Crowdfunder being a person or a group that recognizes the potential of an idea and decides to support it.
Crowdfunding sites are the new approach to business loans and small business grants. Avoiding the painful and slow bureaucracy and over-caution often present at venture capital offices and banks,online fundraising is gaining a momentum.
How Does Crowdfunding Work?
Formatting the funding plan
You work out the precise funding goal: a defined value you need in order to develop your project entirely or to cover a segment. Keep in mind that the online fundraising falls into the same group with other small business grants and therefore you need to set the margins and strategy straight. Otherwise no one will take you seriously and you will fail to raise funds.
For instance, if you’re about to make a documentary about the koalas, you might want to collect enough funds just to cover your travel expenses or to fund A-Z.
Or maybe even a better example is the ambitious project of developing an electric car where campaigners decided to break their monetization plan into small pieces and run the first crowdfunding campaign to only finance the necessary tools. As they were progressing with their project, they initiated and executed additional campaigns.
Crowdfunding Campaign Preparation
Once you’ve dissected your funding plan, it’s time to prepare the campaign.
You’ll sign up for a free account on one of the crowdfunding sites and provide additional details about your identity and go through the bank credentials check. Simple and easy-to-use interface of your project’s page, found on most crowdfunding websites, allows you to add critical details about your project: description, purpose and nature of it, crew and every other related piece of data you find important.
You’ll introduce yourself and the crew if any and explain why should someone support your endeavor. Keep in mind that you are raising capital for your project. You need to pitch your idea efficiently. This means you’ll have to create a short presentation of your agenda – a pitch, either written or a video. But do consider the fact that campaigns without video presentation hardly ever reach their target. People just love to see the movie, that’s all.
One note though. Don’t exceed 2,5 minutes.
Run the campaign.
This is the most critical part of the entire process after the pitch.
You are spreading the word by any means necessary and keep the constant communication with your current and potential supporters – crowdfunders. Always think about the fact that some people need an extra nudge to support your crowdfunding idea and you never know what that might be so explore and exploit every possibility.
Your best approach is to offer your crowdfunders some kind of reward for their financial participation in your project. It can be anything from T-shirt to special mentioning of the supporter in your project. But what proved itself as the most efficient is pre-order. In other words, offer a widely discount and make sure to show the retail price so the supporter can “see” how much he or she will save by supporting and pre-ordering.
This is the stage where your supporters “invest” in your dream. Everything comes up to this.
As a part of your campaign you want to keep your current and potential supporters up to date by providing them with the visual insights of development and even the events you organized in order to gather more fans.
OK, this is a theory. In reality, things work slightly different.
One of the reasons why only 8% of all campaigns manage to raise funds is their belief that it’s enough to fire few messages to their closest friends and family.
As you could see in the Part 1, it doesn’t work like that. You are asking people to give you money for something that doesn’t even exist. And, your “list” of friends is fairly short.
You need smart native and marketing strategy because it all comes down to these two factors:
Precise calibration of your brand positioning to ensure precise targeting and cut on costs.
4 things left for you to do:
Collect your funds;
Ship your rewards;
Follow your dream – you’ve earned it!
Keep your supporters updated with the progress. Nurture the relationship. You might need an additional fundraising campaign if your project evolves into something even bigger!
Trust & Safety at the Largest Crowdfunding Platforms
Crowdfunding in its nature involves 3 different parties to create that online money pool:
Crowdfunding Platform Team
Fundraiser (Person or a group raising the funds)
Crowdfunder (Person or a group investing in project, supporting the campaigner)
It’s critical to establish a high level of trust between the parties in a process. Therefore many of them (crowdfunding platforms) have developed simple guidelines which will point you in a right direction no matter if you’re a fundraiser or a crowdfunder. And you’ll be able to see what they do from their behalf to make this a fun, safe and exciting journey for all.
If You Want To Support the Crowdfunding Idea
Go over the campaign presentation and any other relative details campaigner’s provided and learn more about the project you’re about to endorse.
If you think you need more info don’t be afraid to ask the campaigner directly – there is a button just for that purpose.
Surf the web and try to find campaigner’s homepage or social page and explore some more.
Listen to the feedback. Nothing beats word-of-mouth and it’s usually a good indicator whether the campaigner and his idea are something close to your aspirations.
If You Want To Run a Crowdfunding Campaign
Every type of the relationship is based on a principle where each party benefits on some level. It’s a two-way road.
Make sure you clearly introduce yourself and present your creative idea (agenda) honestly and in a precise manner.
Stay on top of your game and provide feedback whenever needed. This means to keep the communication channels open at all times and respond as fastest as you can.
Nurture the relationship with your supporters even after your campaign is over.
Where Do Crowdfunding Platform People Fit In
Indiegogo or Kickstarter, or Crowdrise – (3 largest crowdfunding platforms) are communication channels and liaison officers. It’s those crowdfunding platforms what connects you the fundraiser with you the crowdfunder.
To keep the confidence level of their communities, fundraising websites are constantly upgrading their systems and monitor everything that has been happening on the platform. This includes a high-tech early warning system if someone is trying to abuse the platform. Have no doubts – each of them will suspend the offender at the speed of the light. It’s the way to ensure that honesty and trust between the parties are on a highest possible level.
One of the critical features of every crowdfunding platform is most certainly a payment gateway(s) and personal data.Most of the platforms take no chances and use the latest security systems to protect your data and your privacy.
While crowdfunding is a great way to raise capital for your creative idea, it’s by no means a magic stick. There are some things prerequisite to execute a successful fundraising campaign. The most important one – know your business; know your niche. This means that you need to be on top of your game. If you are developing a service or a product you need to know exactly what it is good for. In addition, you need to know your market; your niche.
You might have the best possible idea (at least in your head), but if you don’t have the market for it, everything is in vain.
Preparations prior to launch
85% of every success is a thorough planning and detailed preparations.
Your best approach is to think about the fundraising as the attempt to close the financial structure of your business project by searching for investors who offer a venture capital or asking a loan from the bank. That way you’ll ensure that your project’s blueprint is developed to the smallest detail. This includes, but it is not limited to:
Full description of the product or service, or any other type of a creative “more-social” idea (campaigning to send your folks on cruising or to build a shelter for lost cats);
Definition of the problem your creative idea is about to solve. Even if the niche is too crowded you will still be able to catalyze the narrow segment and land your product or service – you just need to break through the noise;
A classical market analyses which will later help you to construct a compelling pitch – the critical component of every campaign.
Detailed financial plan including overall cost of your project and possible potential revenue (ROI), once the blueprint is transformed into a live service or fully operational product.
When you have all of that in your pocket, it’s time to develop a PITCH.
Whatever we do in our lives, we pitch. We pitch to push our point of view when discussing an issue. We pitch to push our agenda. We pitch to push our product or service.
Crafting a compelling pitch can be somewhat difficult for many because your pitch should sum every benefit of your idea in a short, meaningful and decisive manner, making it irresistible for your potential supporters.
The practice has shown that the best results are achieved with the 2-3 minute video pitch.
While the video is an optimal way to pitch your idea, you still need to transfer it into the words and you need three (3) different types:
300-500 words pitch for your campaign page;
15 seconds pitch suitable for the header of the page and for the email campaign – known as the “Elevator Pitch”;
5 seconds pitch suitable for social networks; Twitter in particular.
Crafting a successful and compelling pitch is almost a science. Think of it this way: if anyone would be capable to develop a good pitch then marketers and copywriters wouldn’t even exist.
Mastering the craft of the great pitch includes great knowledge about human behavioral psychology among everything else. The pitch must be optimized in a way that it will influence the cognitive behavior of the one who’s been pitched. Words, images, videos – all the same; your message must change the way the prospect thinks.
To make this critical element easy for you so you would be able to focus on other segments, let the professional sales writer handle it. Direct benefits for you are:
Focus on other segments of your campaign such as communications and development and greatly improve the performance of your campaign;
Greater brand awareness derived from the professionally composed pitch which communicates your message with additional power;
More Funds For Your Project
Your ultimate goal is to collect as much capital as possible for your creative idea. Professionally designed pitch will yield far better results than the one developed by someone not so well versed or with the lack of knowledge and experience.
After the pitch had been developed, it’s time to think about the rewards for your supporters.
Reward-based crowdfunding is the most effective way to collect your funds. It’s a relatively small “perk” you’re offering to your potential supporters in exchange to their participation. Depending of your project, you’ll adjust the rewards span.
The analyses show that the most usual amount of money, supporters will invest in you and your idea, is $25. So you need to define 5-7 rewards with the value ranging anywhere from $10 to $1000-$5000.
For $10 you may reward your supporter with the “Thank You” card or with the name engraved somewhere on the wall of your project or with the campaign T-shirt as a memorabilia.
$25 will most likely include a pre-order of your service or product, or maybe even a private dinner. More money you ask for; more you will have to be willing to give. You need to find the most suitable model for your particular campaign.
More money you ask for; more you will have to be willing to give. You need to find the most suitable model for your particular campaign. The best way to get the ideas is to go through successful campaigns and see how they did it. Again, a bit of good old intelligence efforts will come a long way.
While reward-based campaign is a neat way to raise funds, you may raise even more through equity crowdfunding.
Every “funder” earns a cut in revenue your business makes proportionally to the invested amount relative to the value of the project. Funder has no executive rights nor is able to influence decision making. Funder simply waits for his money to be paid on his account. It is an investment similar to stocks and bonds.
Since this type of fundraising is gaining on the momentum and becoming the new way to invest money, more people are swiping through equity based crowdfunding campaigns trying to find a hidden gem to invest some money in it. Some groups and even venture capitals are investing millions in projects they find interesting and lucrative. As we said, money is flowing like a river. You only need to dig a canal and redirect some of it to your business.
This is only a short overview of crowdfunding and its principles. If you are willing to raise funds using the crowdfunding as a method, we suggest that you go over hand-books provided by the specific crowdfunding platform to set up everything and then come back to work out the deal with us. We are delivering supporters and money, ensuring that overshoot your campaign’s financial goal.
If you have questions or need further clarifications, use the comments section below and you’ll get your answers. If you want us to recommend a proven pitch creator or a marketing service, contact us.
Good luck and Godspeed!
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One specific fragment of your working memory — made of couple of things you’ve picked up as a young child — is now defining the amount of your bank account(s). Everything we do, our every action, every response, is based on how our central belief system — the set of principles upon which we are living our lives — is built. Something that’s been designed before you reached the age of 12, is now controlling your life.
It does seem rather impossible, but as you will learn, one particular perception in your mind, developed through the impressions you picked up from your parents, school and media, is blocking you. It prevents you to join over 150,000,000 people who successfully changed that piece of memory and now own 86% of everything this planet has to offer.
We are talking about the principle use of money as the only tool and weapon on your disposal in our contemporary society.
What the most people, including you, feel when think, see or hear the word “MONEY”?
Instant feeling of anxiety and unexplainable, irrational need to protect something!
Ask yourself these questions:
Do you think money is vital for your life?
Do you have money?
What do you do with your money?
Hopefully, you answered that money is important/vital and that you have money. But on the third question, you initial response was: buying things or paying for things.
Now ask yourself few additional questions:
Why do you use your money in that way? What do you buy, what do you pay for and how do you do it?
The answer: You do it the way you were taught to do all of that.
You were raised under the simple, yet deadly wrong dogma that says: you must finish your school, find a “decent” job and work hard for your money.
IN REALITY, THERE WAS NEVER ANY NEED FOR YOU TO WORK FOR SOMEONE ELSE AND EARN MONEY because money is being made and not earned. Only, nobody in your closest social environment understood that basic mechanism of how money is finding its way to your bank accounts.
Let’s clarify this a bit.
How do you make your money?
You’re basically selling your labor (physical or intellectual) for monetary compensation, based on the agreed fixed hourly wage. And it takes 160 out of 720 hours to receive total monthly amount of your “sales” efforts!
Thus, the premise: money is made through sales on an open market.
In your case, the “goods” you’re exchanging for money on the market are your brain, muscles, sweat and bones. In other words, you’re selling yourself to the best buyer you were capable of finding.
How much do you worth in recurring payment process until market renders you obsolete?
Anywhere between $1,280 and $6,400 per month on average. In some point of time, you — the product — will become obsolete and forced to settle for far less until the last breath you’ll take.
In 40 years of this irrational trading model, you’ll generate anywhere between $614,000 to $3,072,000. It depends of how good you are in selling yourself to the market.
The consequences of this irrational and completely inefficient business model are mind blowing
Since your brain has already calculated that there’s no chance in hell that you’ll even live long enough to buy yourself a car or a house from what you’ll earn; you are doing something you were taught to do; once you start receiving revenues from selling your labor:
LOANING MONEY FROM THE BANK to quickly “equip” yourself with couple of things essential for your life: car, house, furniture, appliances and hundreds of other products you’ll buy on the open market, using borrowed money!
And then you’ll spend the rest of your working career paying back that money with the high interest rate. All those items you’ve purchased will render themselves unusable or obsolete in less than 3-year time. Your house will require adaptations each year with 2 major renovations in next 10 and 20 years. Thus, everything you bought so far is not an asset as you prefer to think, but liability. Because asset makes money and liability spends money.
None of the things you bought makes you any money, right?
To make things even worse, this entire process is natural for you. You’re experiencing it in a positive way. Not even once did it occur to you that something is terribly wrong with the way you’re perceiving money and the world you’re living in. And you got one crucial fact entirely wrong:
It’s a brilliant design made by just a handful of people who never received the credit for pulling the human kind from the claws of corrupted individuals who were using instruments of fear to dominate over large population and land. We are talking about different kings, tsars, dukes, lords, churches and other members of aristocracy. Only 200 years ago, the only way for a man or a woman to even move beyond the point of pure basic survival was the royal origin or deep connections with the royals based on corruption.
Today, thanks to few brilliant minds, situation is different. But the problem still prevails: old habits die extremely slowly.
People still don’t recognize the simplicity and brilliance of the system so they are rushing to factories immediately after finishing schools to start earning money.
What will happen when the global production process becomes fully automated, using advanced robotics? Already now, 40% of all processes are done using robots, eliminating any need for human labor.
And since nobody was investing, banks were forced to re-think their business model. They had to find the way to get all of that money out at the market to keep the system alive.
It was the dawn of CONSUMER LOANS!
Money simply had to find its way back to the system. It must circle, otherwise we are in danger of total system collapse and potential re-installment of rulings of one.
If they (people) don’t want to use money to make money through investments, we’ll (the banks) “sell” them money to buy goods. It’s that simple.
The reason why it’s so hard for more than 80% of people to use their money as the investing tool to generate far more than those max. $3M they’ll make in 40 years by selling their labor
Hides in a fact that investment does not produce the same rewarding reaction (feeling/sense) as the purchase of the smartphone, food, car, house, and similar. There’s nothing taking the physical shape in a purchase process! And since we are visual creatures, it triggers the defense mechanism, caused by our primordial fear from the unknown, common for every soul on this planet.
What we don’t see, scares us.
It’s more rewarding to spend $50 on dinner that will just go through your stomach than to invest that money in buying a single option. You can see, smell and taste the dinner. You can feel the effect when that food is going through your digestion system. But when you buy a stock, nothing happens. Nothing gets visualized.
Same applies to everything else you are purchasing, including utility bills because you can see the light and you can feel the warmth coming from the central air-condition system. Even the bill you are paying for the internet gets connected with the physical thing because you know how some strange particles (photons and electrons) are rushing through the cables, delivering you information that you can actually SEE with your own eyes.
That’s why you’re perceiving investments as something awkward and uncomfortable. There’s no physical representation of your purchase. Because, that’s what it is. It’s a purchase. You’re buying equities or bonds. But you don’t see it, hear it, taste it or feel it!
And it’s happening because nobody taught you anything about it.
In that critical period of your life, when your central belief system was being made, nobody explained it to you. You were left to deal with it on your own because those who were teaching you felt the same thing you’re feeling now. Anxiety. Fear. Unexplainable need to protect something.
To protect what exactly? What is there to protect? Do try to answer it. What are you protecting? Money? For what reason? You’re gonna spend it anyway. Why didn’t you protect that money when it counted the most like that time when you bought the car using someone else’s money?
You had no problem at all walking into the bank and BORROWING someone else’s money to spend it on some 4-wheel moving object that will become obsolete in a matter of 3 years, and yet you’re afraid to invest your own money in something that can potentially generate more of it!
Can you find the logic in that type of behavior?
You are willing to spend someone else’s money on something that will go to hell in no time but you won’t spend it on something that will increase your bank account balance and ensure prosperity. How do you reason that?
Ah yes, there are no guarantees that money you’ll invest will in fact make more money! They’ve been telling you how careful you must be with your money when it comes to potential investment but they had no problem buying stuff with that same money. You were watching this and your brain considers it as the normal behavior in your environment.
So, let me ask you this: How much did that car you bought on loan made you thus far? And yet, you bought it. How much did the garage full of tools made you? And yet, you bought all that tools, used only occasionally, for your private needs.
Can we say that you’ve spent at least $20,000 so far on different items and essential maintenance of your house, car and other equipment you’re using in your everyday life? OK.
Mr. Camillo, a self-directed investor flipped $20K in $2M in just 3 years, during the worst financial crisis of modern times. Spend 5 quality minutes and start opening your eyes to see the reality:
How much money do you have on different investments?
What are the odds that your car, electric drilling machine and hammer make money? Right now, not even a positive zero because most of the stuff you bought over the course of time needs money to be of any use so you’re going in minus. Car needs gas, regular maintenance, and insurance. Electric driller needs electricity. Hammer demands more of your body energy, which translates in more food you need to digest.
But what if you rent your car? What if you provide the service with your driller? What if you see some collectible item at your neighbor’s counter and strike a great deal just to sell that item on eBay that same evening?
What if you do what Mr. Camillo suggests and start monitoring sites like Crowdfunder to spot the next great innovative idea?
A single $1,000 investment may easily generate lifetime revenues because what has started as a simple crowdfunding campaign with the goal to collect $20K of initial fund for building the prototype, often turns into multimillion dollar business. And you own 5% of that same business since you’ve purchased 5% of equities with your $1,000. You just saw it before the others and locked the deal.
But how do you spot something like that? How do you know where to invest?
Why did you buy that car or house? You could easily go with bike or public transportation and live in far cheaper place but for some strange reason; you decidedto buy all of that.
What was the dealmaker in those decisions? Think about it for a while.
DOGMA! That’s all to it. You were raised to think and operate in a way that will sooner or later fuck up your financial situation and subsequently your life.
You deliberately and without any second thoughts spent money on stuff that will drain even more money from you without any chance or ROI ever, and now you’re searching for the BULLETPROOF WAY TO INVEST WITHOUT ANY FUCKING RISK. What the fuck is wrong with you? Can’t you see the irony?
When it comes to throwing your money into nothing, knowing that there’s no way in hell that you’ll ever see any return of investment, then it’s OK to do it. But when it comes to injecting some of your money into something that has at least some chance to double your investment, you start thinking and having second thoughts about the entire deal, because it does sound risky and you could lose your money…
CAN ANYBODY SEE THE FUCKED UP PATTERN OF THINKING IN THIS OR IS IT JUST ME?
Buy something, you lose 120% – for sure! Invest in something, you have 50/50 odds to double your money. Which sounds better?
What else can be done with money besides common purchases of money-draining items?
Getting a picture now? Do you see how wrong they raised you?
It’s time you change your perception and accept the fact that the only way for you to live in abundance is to STOP earning money and START making money!
What you do is simple. You focus on it!
So far, your focus was on the lawn, sex, food, job (up to 25% of your mental or physical capacities), new tires for your vehicle, beer in your fridge and bills.
Switch your focus on INVESTMENTS and investing related subjects. Do the following:
Read the business section of your favorite newspaper.
Create the free account on equity crowdfunding platform such as Crowdfunder and click the “LEARN” link at the upper right side to start bombarding your brain with the new and useful memory blocks.
Take a break from ESPN and similar sports channels and switch to business channels.
Listen to the crowd; they will tell you everything!
This last demands further clarification. As Mr. Camillo said, couple of years ago, his co-worker told him how “He read the great book (Hunger Games) that’s apparently a certain hype these days among the young population and how it will be great if they make a movie out of it.” Now, Mr. Camillo has never heard about the Hunger Games but that didn’t stop him to start paying attention, expecting some sort of the signal that someone will start making the movie. It wasn’t long before he read the PR (press release) from Lionsgate (found on sites like PR Newswire, PR Web and similar.)
What he did was simple. He searched for the Lionsgate’s ticker and purchased x amount of Lionsgate’s stocks. But he did it before Wall Street guys so his entrance was low (low stock price.) Once Wall Street picked up the signal, money started pouring in, increasing the Lionsgate’s stock price at fast rate. In one point of time, Mr. Camillo decided it’s time for the exit so he sold the stocks, multiplying his investment.
It’s always the same rule: do what others are not doing!
Will you hit the jackpot every time? No. Did you hit it with your house or car?
But that doesn’t mean that you should go in with everything you have.
You spread your risk by allocating 20-50% of everything you have into several different investments, and never use money you don’t have.
There are no rules here. Some people are favoring mixed portfolio with short, medium and long-term investments. Some, like Mr. Camillo, are waiting for months before investing 20-40% in one single investment. This approach is known for creating the environment of higher odds because these people are patient so even though it seems as a high risk in the moment you’re purchasing your options, in reality those are pretty much sure deals.
But you have to turn your focus on this matter. Forget about everything else if you want to reach the moment where money you’ve earned in the past starts generating more money, making your labor no longer needed.
And that’s the point and the primary purpose of money as it has been originally designed:
Monetary-market system allows you to rather quickly reach the moment when money makes money and you are perfectly capable of retiring in the age of 30!
You only need to re-invest the portion of your money. Money must find its way back to the system, otherwise it’s lost forever.
So far, you’re keeping the system by paying your loans with interests. That’s you current role in the system. Those smarter, who figured out how system is designed, are making millions without worrying about bills, interests, inflation and everything else that scares the living bejeezus out of you.
You, on the other hand, are earning your money. There’s a big difference between earning and making money. Start making it.
Just think of it this way. How much money did that smartphone you bought make for you? How much did it make for the company that is producing and selling it? Do the same thing they are doing because if they can do it so can you!
The best part is: you don’t even have to think of and build the product. You simply buy their equities (stocks) and that’s it. Let them do the hard work. It’s how system is designed.
It’s not an illusion nor a dream. Over 10% of global population are making at least some money online, working from their homes. For the most part, we — who are making money online — make more in an hour than most make during entire 8-hour shift.
The best thing is: life without the boss freakin’ rocks!
How it’s possible to make more money online in an hour, working from home, than in 8 hours working for someone else?
Question explains it. What’s happening when you have a traditional “job” is that you’re in fact earning money. You’re not making it! Earning money by definition implies that you’re selling your labor for the agreed (fixed) monetary compensation. And that — as you already know — has it’s limits.
Making money however, does not imply anything “fixed” or “agreed.” There are no limits. You are engaging a global market with your solutions – same thing your employer is doing. It’s just that you’re engaging that market from the vicinity of your home office or even a simple living room – you’re in fact making money online.
Ways to make money online
Without any desire to go into hypothetical scenarios, most common way is to start freelancing. It’s basically same as traditional job because you’re selling your intelectual and some physical (typing, drawing, talking, acting…) labor/effort for monetary compensation.
Nothing is “fixed”! That’s most important to remember. How much will you make, let’s say per hour, totally depends on you. The difference between traditional job, where you have to commute Monday-Friday and then put up with some bullshit, and freelancing, is when you’re freelancing, you’re in fact making money online. The only things that get commuting are your files, dispatched to your client(s) and money dispatched from your client to your bank account.
It’s estimated, judging by the current trends, that 20% of all employees in US will switch to freelancing in next 5 years because, when you think about it, there’s no more need for offices and necessary supplies/equipment. It cuts company’s costs exponentially.
The real beauty of freelancing is the fact that you’re exposed to the market directly, in difference from traditional 9-5, where your impact on the market is indirect – you depend on your employer who’s making the deals. That fact, as scary as it may appear, in fact opens your mind and you start seeing endless opportunities.
In one point, things become clear – if you want to move beyond $40/h, you need to figure out the PRODUCT. In other words, you must develop a solution and solve some problem many people have. Bigger the solution, more money you make. Thus, you start making profit! which is the key to wealth building and freedom.
And that’s the point where you really start making money online. You invest what you have to spare either in your own product (solution) or in someone else’s. For instance, if you take some time and browse through Crowdfunder, you’ll see the network of investors, scouting for the next big thing. People invest anywhere between $100 to several millions in some startup they find interesting and with the great potential. If everything goes well, those $1,000 turns into $10K or $100K in a matter of a year.
If you have any doubts in my claims, Google “Coolest Cooler” and similar crowdfunded startups and you’ll see it.
Remember: you’ll get paid in direct proportion to the value you’re bringing to the market and not the penny more or less.
But who says that you can make money online only by freelancing or building your own product (virtual or physical, all the same)?
In reality, no university degree is needed for success. There are only two main disciplines that you must master: sales and marketing. Then you can pick from, I don’t, several millions different products and engage the market of 2 billion prospects. That’s the number of people that go online each day.
How do you make money online reselling third party’s products?
First and foremost – learn sales and marketing! Without it, you’ll keep busting your balls for someone else for the rest of your life.
Now why sales and marketing? Why it’s imperative to learn these two?
How do we call our current societal setup? Monetary-market system or consumers society. Getting a picture? From whatever angle you look at it, there’s something exchanging hands for agreed monetary compensation. You have a market as the key playground and on that playground you have 3 key figures:
Manufacturer – problem solver
Seller – middleman
Buyer – in need for a solution who buys because he/she wants, not necessarily because he/she needs!
Hardly any manufacturer is selling its solution in retail. For the most part, goods go to wholesaler, who then sell it to the retailer and eventually you buy it. It’s how it goes.
So, if you wanna make money online in a fastest way but don’t want to come up with your own product, you have to appear in a role of a reseller (wholesales or retail).
Here you have 2 options:
If you’re interested in dropshipping, there’s a lovely, simple guide to dropshipping at Shopify. In short, you’re reselling the goods without stacking them in some warehouse. It’s a retail type of selling but with low overhead.
That’s the problem in the same time. Since it’s easy to setup everything with no more than $200, this type of entrepreneurship is picking up on the momentum and it seems like folks are competing who’ll cut the price more. It leads to another problem and that’s extremely low margin because, you do have to pay the supplier not only for the order but also for extra cost since it’s the manufacturer or wholesaler who will handle the packaging and shipping for you (usually anywhere between $2 and $5 per order.)
Still, you need to know: A) how to sell, and B) how to market your goods. Luckily for you, you can learn it HERE.
Affiliate marketing is something else.
There are products with extremely high margins where a single sale generates $100 profit for you. Now you can do simple math and figure out that you only need to make 1 sale a day to earn 3 grand a month, which is the average amount you’ll get paid for some low entry job. Only, you’ll have to bust your ass for 8 to 9 hours to earn those $3K. In affiliate marketing, it takes only 1 great cold email or a great landing page. So it’s basically hours of preparation for something that will generate money on auto-pilot later on.
That said, there’s an obvious problem: what to sell and to whom?
First of all, you need to figure out ‘why’ you’re selling something. Only then comes the ‘what’ and ‘how’. Because, if you don’t know why you’re doing something, it’s gonna be that much harder to succeed. If you do not understand what I’m telling you, then I strongly suggest that you take The Sequence master course. It’s clear that you don’t have a clue about what’s been going on around you. Take a look (link opens in new tab, don’t worry):
The fact is that 85% of people who become obsessed with making money online don’t know the basic rules of sales and marketing. The bulk just think how it’s enough to pick few products, buy an email list and start firing cold emails. In case you’re wondering what cold emails are, please do go through The Sequence. It will change the way you think about our society and how money is being made – online in particular.
There is a big difference between trying to sell something 101 and online selling. No eye contact; you can’t shake someone’s hand and exchange oxytocin, and you cannot use body language either in order to build the trust. On the internet, sales are made with the blindfold over the eyes of both seller and buyer. But the goods still exchange hands. Seller does manage to assure the buyer that his/her intentions are honest and buyer does purchase the product. We are talking about billions of dollars that change hands every day in online transactions.
Somewhere in all that endless river of money, there’s your cut. You only need to reach for it, that’s all.
The most common — and arguably the most efficient way — is to pick your niche/subniche, build the website around the central concept, make few initial picks (~ 20) and start attracting interested clientele. Easier said than done, right?
Again, there’s a good way and wrong way for doing it. It’s a knowledge that doesn’t come in one night of Googling the term “affiliate marketing” or “making money online.” We are talking about cumulative knowledge from many disciplines all condensed into one single niche website, then another, then another and so on.
Eventually, you’ll start thinking about your own solution to some problem people have. It’s inevitable because you’re exposed to that kind of stimuli. That brings game to whole new level.
All that we were discussing so far and the stuff that follows are thoroughly explained in 6 modules of The Sequence master course. You will be guided to setup the online business with or without your own solution. But you will be taught how to figure out that solution because that’s what you should be striving for.
And then we go back to the basic principle of monetary system – investments
You don’t want to freelance. Affiliate marketing and sales in general are scaring the bejeezus out of you. And you are not interesting in blogging about blogging about blogging or how crappy day you had the other day when that old fart blocked your exit so you had to go all the way back to the 20th floor to wake up the deaf crow and force him to move the goddamn car so you could finally go to work. Your boss was so fucking furious that he immediately cut 10% of your next paycheck. And so on, and so on. Yeah…there’s a shitload of similar blogs; not one making more than $200 in a good month.
What are your options? You do still want to make money online. So what the hell are you not seeing?
What you don’t see — if we are talking about some quick cash — are CFD’s or contracts for differences. Currencies, indices, stocks, commodities, you name it, people are doing it. It’s basically this: you speculate whether the certain pick of yours will go up or down in value over the precisely defined period of time. If you guess right, you earn money. Fail and you lose.
How much do you make?
It depends on two factors: how much you’re willing to invest and what’s the leverage? Huh? Leverage? Wotta f…
Same thing that caused Great Depression last century, is now used to make few quick grands in less than 10 minutes. Or, of course, to lose hundred times more. It mostly depends on your trading skills. It goes like this: I’m the broker, running the Forex platform — your personal broker –, and I tell you this: invest $10 and I’ll multiply your input by 100. It’s my gift to you, every time you decide to invest money. Nice, you say. Instead of buying just $10 worth of options (buy/sell), you’re in fact trading $1000. But there’s a catch and something many people find “shocking” and “surprising” (wonder why?). If you fail in your judgment (prediction), you lose $1000!! Leverage works both way!
To paint that picture even better, here’s the footer from Markets.com, one of the largest Forex and CFD trading platforms. Quote:
HIGH RISK INVESTMENT WARNING: Trading Foreign Exchange (Forex) and Contracts for Differences (CFD’s) is highly speculative, carries a high level of risk and may not be suitable for all investors. You may sustain a loss of some or all of your invested capital, therefore, you should not speculate with capital that you cannot afford to lose. You should be aware of all the risks associated with trading on margin.
Trading on margin, or using leverage, is the highly risky investment game. If you know what you’re doing, there’s a chance that your initial $100 of trading capital will transform into $100,000 in a matter of few months or even sooner. On the other hand, if you are gambling rather than investing, you might end up being forced to pick the loan just to be able to answer the margin call initiated by your broker. That’s what happens to people who disregard the primary rule of investing: stop-loss!
There are quite a few detailed How-To’s for Beginners, but arguably the best one is this: babypips.com, the beginner’s guide to forex trading. Even though they are just dealing with the Forex market, it will be more than enough to understand options trading principles and rules. CFD’s are basically the same thing only instead of currencies, you’re trading with commodities, stocks or indices. You’re betting whether some, let’s say, stock will go up in future (buy action) or drop down in some period of time (sell option). Ergo, options trading.
But if you really want to make it as simple as possible and exponentially risky, go with binary options.
Basically, you’re placing the bet whether some ticker will go down or up in next 1, 5, 10, 15 or 20 minutes. There’s a leverage again so it’s just simplified trading on margin, slash betting. Binary options are in fact a hybrid between options trading and betting. It allows you to either make money online or lose 100 times more in a matter of couple of minutes. In fact, binary options are still illegal in some countries.
One thing is common for both classic and binary options brokers: they will keep calling you on the phone relentlessly. You have to leave your phone number during the registration so don’t be surprised when you see strange country code calling you. Relax, it’s your future broker from Cyprus or UK. When you finally explain them to fuck off and stop calling you, and they in fact do stop calling you, few weeks later they hire a new client manager, who pulls out the list and start the process all over again.
Only, it’s wise to talk with the broker because it’s in their best interest to teach you how to do it since their profit comes from only two sources: pip spread and potential margin calls. They are far happier when money is generated through the spread because margin calls are dreadful and in most of the cases mean loss of the client. So do spend some time communicating with your personal broker. You can arrange the email sequence if you don’t want to spend money on phone calls.
That will cover the most common ways to make money online. It’s perhaps too much to consume at once because, if you’re new to the online money-making game, you do need to upgrade your matrix. There’s a lot to learn if you don’t want to waste two most precious things: time and money! (family is something else and should not be mixed with business in any way!)
Waste no time because you have only so much Earth’s turns around the Sun. What you do with that time decides the level of your financial and any other success. Take the course of your lifetime and learn how to play the money game from your living room chair!
Have you ever wondered about what exactly habits have to do with success? A lot more than you think. But we are not talking about some dumb, useless stuff like healthy dieting, recreation or yoga. We are explaining the primary habits. The ones that truly determine the balance on your bank account.
Brace yourself. This is going to be a rough ride and perhaps a hard kick in your ego. Unfortunately, sometimes, there’s no other way but to be brutally direct.
Every outcome, positive or negative, is a direct consequence of your action. It’s never about the referee or some higher power. It’s about you and your habits. In case you are wondering how come someone can spend months sailing the world without any financial worries, while you have to bust your back for 8-10 hours every single day and still fail to break even, here’s the answer: it’s you who are pulling the strings and subsequently deciding the overall quality of your life.
Not the system. Not the government. Not your rich neighbor. It was always about your actions and reactions. It’s about your habits.
Every dreadful experience you had with money, debt, career and even your sex life, is caused by you and your habits.
It’s time to learn what’s going on and how habits are influencing your odds and deciding the quality of your life.
Here we go.
Two main problems cause people to fail in their efforts:
1) Serious lack of knowledge and experience
2) Lack of determination and discipline.
Number 2 causes number 1 which cumulatively causes failures. In a sense, most people are set to fail sooner or later on account of the series of bad habits.
But it’s not that black as you think now. In fact, it is a thing that gives you an edge. 80% of self-made millionaires started their dizzyingly fast and effective rise from the point of being $50,000 in debt due to poor decision making caused by ignorance and lack of discipline.
Hell, my first attempt, in my early twenties, cost me close to $100,000. But the funny fact is: it would be a money well-spent if I knew how it’s done properly. By know, those $100K would generate several millions. Yet, due to poor habits and lack of experience, it became a really expensive mistake I learned from. And learned well, I tell you that.
Plenty of us did that same mistake.
And we all did it due to serious flaws in our programs. We all did it because we wanted it but just wasn’t developed enough to make it happen. Our habits were wrong and we lacked the ones that do count for success.
That event, when we found ourselves on the street with virtually nothing to eat, has delivered a decisive impact to our belief systems. Right cerebral hemisphere managed to disturb the left as brain has terminated secretion of norepinephrine since it became clear that something was fundamentally wrong with the original matrix.
That event opened our minds and we became more self-aware. You can observe that moment as the moment of revelation and epiphany. Because it was exactly that.
Being $50,000, $60,000 or $100.000 down with mouth to feed definitely grows hair on your ass and triggers the right switch. In a sense, every man should go through this purgatory. Because you emerge stronger and wiser. You became aware that something simply doesn’t add up and you start doing that same thing you did when younger – start learning the new stuff. But this time, you are in control of information. And you are very picky about the sources.
That means that you automatically ignore everything that shares any similarity with the previous program.
It’s because you are aware of a simple fact of life:
When you ban everything that isn’t the solution, whatever is left, regardless of how odd it may seem, must be the solution. The Occam’s razor principle.
And our society operates on two principles: success and failure. There is nothing in between. No shades of grey. You’re either a wolf or a prey.
Pick any segment of the life and you’ll see the same pattern. Same set of behaviors.
One group is operating upon the principles of the wolf and second group acts like grazers in African savanna. They go with the flow, trying to avoid risk and danger on every step of the way. Give me my grass (salary), secure my premises by sheer number (group) and I’ll be happy (comfortable). Sure I’ll bitch from time to time but I don’t really care that you’re eating caviar while I’m eating shit.
My shit is in a safe place. Your caviar is not.
This is the prey mentality. These are the people that will never move from the level of being “comfortable” or “having just enough to pay my bills.” It’s those on the “80 side” of Pareto principle; those who will make up an excuse.
It’s their habit to have just enough.
But they still buy stuff, don’t they?
What they are essentially doing is allowing the current of the system to randomly slam their micro-systems against the rocky banks. It’s just not the way to live your life, isn’t it?
My guess is that You are not like that. I believe that You are a wolf.
How I figured that out?
If you were to be a prey, you would never end up reading to this point. You would never attempt to exit your comfort zone and something is telling me that you’ve already tried on several occasions. Something triggered your killer instincts and you tried. God have you tried. But it was like trying to swim across the Atlantic during the winter with nothing but the swimming trunks on you. Sooner or later you’re gonna drown.
And why did you try to swim across like that?
You didn’t know that the water will be so damn cold and that it will eventually drain all the energy from you.
Nonsense…you know that you can’t swim across the Atlantic during freezing temperature. What kind of stupid analogy is this, you’re bitching right now probably?
The perfect one actually.
Same way you know that you would drown; you knew that your previous efforts or dreams weren’t the right way to succeed. You were relying on or dreaming of luck and on a chance for the most part of it. You lacked some serious discipline and you know that. You knew that you can’t live like that because pure mathematics was telling you that you’ll drain your resources in an exact point of time. But you disregarded the logic and went by your “gut feeling.” Everything will sort itself out, you were comforting yourself.
Again, how did I figure that out?
You are an intelligent person. Only the ones with a certain level of intelligence can become wolves. Others are preys. Thus, you knew what it takes to make your way up. You just didn’t have needed discipline and determination to do it right.
Does that make you stupid?
Not for a second. That makes you a hunter and hunter can’t kill every time. But hunter learns from his failures. He will aim for the soft spot next time. And he will kill next time. You will succeed next time. Never question that.
If you give up, you’ll wreak havoc inside your mind and probably end up on anti-depressants or even worse. Why? Because you are among the only few that still possess that killer instinct. So by giving up you’d totally screw your brain and system would crash beyond the point of repair.
Your obsolete and wrong belief system is collapsing and your brain is screaming for the new elements to rebuild you. All you need to do is to provide your brain with just the right elements. And this is exactly what You will do with our help.
The power of the right habits
Yeah…your habits and total absence of the one that counts mostly, determined the quality of your life. So, when you finally decide to make the change, take The Sequence master course and fix it. As you will see, The Sequence Program is a “straight-to-the-point-precise-type-of-guide,” where you will not waste time on some stupid things and meditation. That shit sucks anyway. What we are going to do is to teach you how to integrate 2 important new habits. That’s it. Just 2. Sounds simple enough and doable? It is.
Of course, there are few more that will really help you in your mission, but these 2 are critical. We got you covered; no worries.
But what’s most important is that this is THE ONLY PROVEN WAY to rise again in a short period of time and to rise with style. Because 1 of these 2 is exactly what you’ve been missing to do properly so far and it is exactly what they failed to teach you. Miss on it again, and we guarantee you – you will fail again, and again and again and eventually…you will put the bullet in your head.
You cannot escape from who you truly are. You may reprogram your behavior but you cannot do much about primitive code. And if you persistently try to act as a prey while being a wolf, nuthouse is waiting for you.
What habits have to do with success?
In simple words: You are a slave to your habits.
That sounds nasty, doesn’t it? Well, nasty or not, it’s true. Repeat the same action over and over again and it will become an automated action; it will become routine action; it will become a habit. Because habit is a neurological event where brain creates something known as the “loop of habit.” Event, smell, sound, action, reaction or state of mind acts as a SIGN that initiates your ROUTINE ACTION in order to receive the REWARD.
Your brain and you respectively cannot live without that high.
What did you do with your first paycheck?
You went out and drank it with your palls.
Why did you do it?
Because you were raised under the premise that money is the prize for your hard labor. That belief has led you to the point of disaster. You were never taught of how to properly manage your money or what money truly is. You’ve never developed a habit of managing your money. And what’s most important: nobody told you that it was never about earning money.
How do you — or even better, WHY do you — expect to do anything with it if you don’t know how to handle it?
What is money?
Money is a tool to get the prize. And the prize is a fulfilled and happy life in wealth and abundance where you are in position to help the others. To truly help the others.
Having a $100 to spare on charity is OK and will do wonders for you and others. But having $500,000 to spare for the same purpose will sky-rocket you and everybody around you. It’s a common sense.
It is the fundamental reason why we as a species survived and are thriving now. The moment we started to share our knowledge and learn from the others around us — sharing and collaborating — we put ourselves on the top of the world. Collaboration and collective mind have led us to the point where we have the ability to communicate with every corner of this planet and beyond. This is deeply rooted in your survival code and you cannot delete it. Thus, you cannot play against yourself.
Unfortunately, you were raised differently.
You were raised under the influence of those who don’t understand the money for what it truly is. How can they teach you then?
You were raised thinking that greed is a bad mortal sin and those with money should burn in flames of eternal fire.
Let me ask you this: how many resources has your family allocated to help the others in need? Keanu Reeves gave $20.000 to the man working on a set because he heard about the rough patch in that man’s life. Would he be able to help out that man if he would be poor?
OK…you’re slowly getting the picture now. Let’s move back to habits.
What was the first thing you did on your first day at work? You spent days, weeks and months learning how to properly use the tools and means that enable you to do your work with highest efficiency.
The question is: why most, including you, don’t have the same habit with money?
The bulk of answers can be summed into this: first we valued the meat, now money buys the meat hence; we value the money.
Now this is entirely wrong perspective. Because, in the essence, we still have to value the meat!
What do Masai Warriors cherish mostly?
Their arrows, bows, spears, traps and knives. It’s what brings food on the table and protect them from the danger. It’s a tool to get the prize – security & safety.
Let’s switch to Western Civilization now. We cherish money because it puts food on the table and protects us from the danger. We hunt with money, we defend with it. How do we defend with money? We are using it to build our own little piece of security; our condo; our house; our cave.
What is the prize? Security & safety.
Getting the picture now? Do you see where everybody is missing? Can you understand now how almost the entire population has a distorted view on money?
But not all. No, no, no. There are people who understand one crucial thing about life:
System is here. It’s powerful. It’s fertile. It’s great. What you have to do now is start playing synchronized with the system and not trying to play against it and then bitch how everything sucks and how you’re just another victim of the corrupt monetary system.
Ask yourself this: if the system is so wrong and so bad, then how come 2% of all owns 86% of everything this planet has to offer? Does that fact ring any bell? Can you reason it without that old ridiculous, “Well, there you go, you just answer it for yourself,” bullshit?
Hear this now and memorize it.
The reason why only 2% of all holds 86% of everything is because there are approximately only 2% of men and women who are really willing to make the most out of every situation they find appealing. And they can do it because in every given time, at every given place, you have only 2% of those who are willing to put their asses on the line. The real killers.
Only 2% of human population learned what it takes to use the most out of the system. Because, let’s face it: system is brand new. It took millions of years for us to develop. It takes time and this system that we have created is just a baby.
2% of people are holding 86% of useful planetary resources. We suddenly have 150.000.000 people who get the system. A whole lot more than you thought, right?
You don’t believe this? OK, how many guys and girls aced in your high school class? How many fellows and young women aced during your college time? How many people ace in your professional environment?
The number is always the same: 2%.
Only 2% of people understand WHICH HABITS ONE HAS TO HAVE IN ORDER TO THRIVE and have the willingness to create them.
Luckily for you, habits are something that can be erased, rewritten and even to be written from the scratch. Another great fortune for you is that you will soon learn how to do it and that will put your life on a growth trajectory path in a following period.
Remember: Your future has not been written. Destiny is an abstract term derived from our fundamental ignorance and mental limitation because we can see only what we had seen. If no one would have told you that Earth is a sphere, how would you know that?
Stop wondering. Start doing. But do it right. Here’s your chance:
Stage 1 of the 3-stage business model is teaching you how to setup and run a money-making low risk online business through which you’re not only generating money from several sources but also training for the Stage 2 or the core of your future business.
Both stages are designed to generate seed money for the Stage 3, or the point where you are becoming synced with the system and money you’ve made in a past — and are still making — is multiplying by the strategic investment procedures explained in The Sequence master course.
What you have here is in-vivo presentation of how to become self-employedwithout any need of leaving your home.
This is in fact the business model for setting up the online business where you can generate anywhere between $35,000 and $100,000 per year in the startup phase.
However, if you decide to exploit the full potential of the model, your revenues are increasing exponentially. Because The Sequence master course is teaching you how to think, plan and run complex businesses after readjusting your core matrix to make it optimal and highly efficient, which a prerequisite for making money in monetary-market system.
Thus, while the following “How to Become Self Employed crash course” is in fact a complete tutorial for setting up the online business that you can run from any place on this planet with just your laptop and internet connection, it won’t do you any good if you fail to learn how to develop a perfectly synced-with-the-system business mind. Clearly, that’s something you still don’t have.
So after you go over this short and concise tutorial, you’re suggested to download another,
On the other hand, if you feel confident enough and ready to make a 180° turn in your life by becoming perfectly synced with the monetary-market system, we suggest that you jump on The Sequence master course immediately. What awaits you is the cutting edge psychological rewiring of your core matrix based on the thinking model used by 150,000,000 already synced people. You got that right. It’s those 2% that own 86% of everything this planet has to offer.
And as you’ll learn, the only difference between them and you is the fact that they understand the neat and brutally efficient built-in mechanisms that make the core of our monetary-market system. They are synced with it. You are not. At least not yet. So,
Now, let’s see what we can do with only 4 hours, Monday-Saturday, shall we?
How to Become Self Employed crash course
The prime request in designing the Stage 1 of the 3-stage business model provided for you in The Sequence master course, was to limit the time spent on the project to correlate with the average available time every man on this planet has. If you think you don’t have time, you’re reading the wrong material. You should be reading some fiction novel instead because, as you’ll see now, this is the minimum time you are able to devote in order to change your future. It’s up to you and you alone. Just think about 80/20 rule and decide.
This is the average amount of available time every man has
Let’s see…you spend 9 hours on your professional occupation (it does take time to get dressed and go to damn place, right?). Then, you spend approximately 1 hour eating. Another 1 hour goes to different bathroom rituals. Let’s say that you sleep about 7 hours.
Where that puts us? 24 – 18 = 6 hours.
Another 2 hours go on some private fun, family time and possible afternoon rest and you’re left with 4 hours. Those 4 hours can worth far more than 8 hours on your current job. And let’s not forget about Saturdays, Sundays and different holidays. Once you get addicted, you’ll start using those also and increase your odds drastically. Wife might not be so happy about it, but once she smells the cash (meaning new purse or drapes), she’ll calm down.
What we can do with those 4 hours?
How much more money do we need in this startup phase?
Around $16.5 billion, right? Well, why not. People are making that kind of money, so why wouldn’t we, right?
Still, let’s start with something more achievable in this startup phase.
Let’s say that we are currently making around $65,000 per year and we would like to make extra $35K to make the round number. It will come handy to cover many expenses so we wouldn’t be forced to use our credit cards frequently, which wastes lots of money on fees and interests.
The basic math
We rounded the numbers a bit to make the math simpler. In the outcome of our basic calculations, we came to a round number of $30 per 1 hour, Monday to Saturday. That means that now we only need to figure out the product that we can sell to make $30 per hour, which will subsequently yield $120 through our available 4 hours.
Sounds much more achievable when you dissect the problem, doesn’t it?
Now we need to decide our strategy and business model
If we manage to build the product with the realistic price tag of $30, we would need 1 customer per hour to reach our defined daily goal and that’s $120. Thus, we need only 4 customers per day, Monday to Saturday.
As you can see, we deliberately avoided Sundays and holidays in the equation to make your life easier but we did include 4 hours during Saturdays, just to get you used on extended working week, once you decide to go ballistic with the whole thing.
So we designed a neat portable dog cage, since our chosen niche is pets, dogs indoors subniche. Our analyses showed that there is a room in this overcrowded niche. In addition, we deliberately focused on overloaded niches to really push the concept to the limits and test the operational aspects in difficult conditions.
Our startup funding for Model #1 comes from our own resources, because will make limited number of units just to test the pulse of the market first.
Model #1 is optional, meaning that you can skip it entirely in this startup phase if you don’t have your own resources to fund it. You may also find it difficult to negotiate a good deal with some local manufacturer or Chinese company. But, you are strongly advised to at least give it a shot just to get some feeling of what is like to make deals. Look at it as yet another way to learn because, once you set to break limits, you’ll have to start negotiating all kinds of deals. Thus, start practicing immediately.
How do you know what the good deal is for portable dog cage for instance? You find medium priced offer and deduct 70% from that price. It’s the margin. Focus on Chinese companies if you are aiming to build something cheap for the starter because they are most flexible.
Remember: you have to be pragmatic in this startup phase. Local patriotism will come later when you pump some money on your accounts.
Since it will take time for our product to come out from the production lines in initial quantity of 500 units, we have time to deploy Model #2.
We still don’t have a product around desired price of $30, which means that we need to adjust to the circumstances. So we’ll decrease the price but then we are forced to increase the number of sales (customers) per hour.
So we’ll build the product with the price tag of $8.99 which is the common price for virtual things today but also for any physical items also. You can find plenty of gadgets and all sorts of accessories under the $9 just by browsing through Amazon or eBay. If nothing else, it may give you a clue where to focus your development efforts.
In this scenario, we will need to make 14 sales per working day of 4 hours. That’s 3.5 sales per hour. Does that sound like something achievable? Damn right it does.
Building the $8.99 product
Remember, we didn’t raise the bar that high. Even a child could sell 4, $8.99 products per hour. If you take a walk, you’ll most likely see kids, sitting on the walkways, selling all sorts of crap and probably making more money than you do during 4-hour period. Something to think about, right?
We’ll use a neat hack to reach the targeted daily volume of sales. And we don’t even have to build products. We’ll build something else.
Keep in mind that the following concept can be applied to virtually any niche.
Browsing for products that are already in sales
We went to Amazon.com, created the free account and enrolled in affiliate program. It will allow us to link our sales efforts to any — any — product available over the Amazon. When sale is made, we earn the cut in a profit. For the products related to our targeted niche, that commission is 8%.
We decided to use these 7 products:
When we sum our cumulative, we’re at $9.64. Now it’s unrealistic to even think that you can sell the entire set at once. You’ll use a different kind of strategy.
We deliberately decided to choose competitor’s “Portable cage for dogs” for two reasons:
We can test the market
Psychological preparation because once we get our own portable cages, we’ll make simple adjustment as you’ll soon see.
This may appear as a risky tactic but it’s not. It’s a unique way to see how market responds to your product.
Now when we have our picks, we move forward.
Building the roof product at $6.99
We’ll build a comprehensive, yet funny how-to guide for people who are thinking about getting the dog and keeping it indoors. We are not concerned with the competition. There’s plenty of meat to go around.
But one thing should be mentioned here:
You see, this is our edge. People would like to turn a million in less than a month by investing $20. It doesn’t work like that and we all know it. And yet, all of the sudden, everybody with the Photoshop consider themselves as the top creative designers. In 90% of cases, they end up with crap and then wonder how come nobody wants to buy their quality product.
What we did as a part of a preparations was this:
Noted EVERY potential issue future dog owner might have and made the list (we know them all so it wasn’t a problem but we could easily browse the net for topics);
Thought about the past and recalled everything we went through with our dogs. Funny moments, sad moments, moments of extreme dissatisfaction and anger because the damn dog chewed right through the sofa, and similar experiences;
Noted that past, line by line, in a meaningful timeframe, starting with the choice of the breed;
Merged those two lists;
Created meaningful sections by merging logical parts of the joint life between man and his dog. (think timeline and you’ll know what to do);
Went online and browsed for books similar to what we’re going to make (and those were comprehensive guides of having the dog indoors from the Day 0);
Read few bestsellers in the niche but went over the feedback of every title and noted the negative feedback;
Redesigned our book’s basic concept by answering the negative feedback (used their weaknesses in our advantage);
Wrote the book, using the tone that we found attractive and optimal but built the content in a way that allows us a subtle implementation of those 7 products we picked on Amazon.com (don’t sweat about the fact that you don’t know how to write a how-to guide);
Provided that writer with the detailed concept, tone and the fact that he must incorporate affiliate links in least obvious way. They must appear as a genuine and welcomed help. (Remember: best types of sales are when you’re not selling at all but only offering a hand of help!)
As a MUST, we incorporated images (had some already) and illustrations to make the book more attractive.
And now we have our roof product that we’re aiming to sell at $6.99. It’s a sweat spot for simple books (it is simple since we didn’t build an encyclopedia.)
Deciding the monetization model or the sales strategy
What we have now is a combo product with cumulative of $16.63. Of course, it’s irrational to even think that every person who buys the book will also buy all 7 affiliate products. It may happen but let’s not rely on that chance. Instead let’s be real and consider maybe 1 – 2 extra sales on account of those disguised affiliate links that will make an average of $2.
Remember: those sales will only occur if you do provide people with effective solution and a bit of humor.
And here we are at $8.99 price tag. Now we need 14 people per day who will buy the product. To be sure, let’s go with 20 sales per day.
How do we reach that new goal?
We used two main strategies.
Strategy #1 – Direct sales
Meaning that we’ll advertise our product via:
We used our own network to get the show on the road. Those are our friends who know how devoted we are to our dogs and how passionate we are when we talk about it (that’s why we picked the dogs niche in the first place and several others we are known to have interest in.)
Now average person holds 200 people on friend’s list. If we apply the global conversion rate of 3.8%, we’ll end up with at least 7 people who will not buy our book per se, but share our post, exposing our smartly crafted pitch to new batch of 1400 people, and so on. That’s only shares. Likes count also but on a smaller scale.
For email marketing, we purchased the highly targeted list with 20,000 names for a starter. These lists goes anywhere between $600 and $1,200. But the problem with these lists is that you really can’t say how many people are interested in your product. You’re going blind and wide, same as you’re doing with the Facebook. Thus, you need ever more email addresses and you need to learn how it’s done because ISP will mark you as a spammer in nanosecond and you’re screwed.
Same thing was in our case. We knew that no matter how quality list it was (we targeted young couples in US), not everybody will:
Open the email;
Be interested in our offer even if they do.
But, it’s just one of the channels so with the cumulative efforts, we’ll surpass the average global rate of 3,8% with no problem.
We also hired a professional to build us a Facebook ad sets and Google ones and fired it up, linking them to targeted landing pages. Budget was $20 per day ($5 on Facebook and $15 on Google). Again, we decided in favor of the minimal costs just to see the overall performance with limited budgets.
During the development phase of the Strategy #1, we already started with extensive work on Strategy #2.
Strategy #2 – Extended content marketing
While Strategy #1 presents direct sales techniques, it still relies on basic content marketing since our book is nothing but a cleverly designed content marketing method to pitch those affiliate products we picked on Amazon and to act as a psychological preparation for our own product.
And now you know what content marketing really is.
So, we used one of our servers to fire up new domain, used 1-click-install option to install WordPress, picked the right (free) template and started building the content. We basically just pumped short and concise articles about everyday life of the household that have a dog or two. The tone was adjusted to the one we used in the book.
Once we reached 100 (you can go with 50 but more the merrier) different articles in 4 categories, we were ready to market our web.
We used combo setup: Facebook statuses, Facebook page, Google ads, Facebook ads + at least one fresh piece of content per day. Remember, we have 4 hours on our disposal and that time is more than enough to craft a single 500-700 words piece of text or to hire someone to do it for us.
Our content had only one goal:
To sell whatever we offer to the market.
In six months, our daily average of unique visitors was 350 with the conversion rate of 7,2%, which means that we made 25 book sales per day on average, including Sundays. Since every person who signed for our newsletter or purchased the e-book, left the email address, we used it to pitch our portable cages once all 500 was delivered. Total cost of those cages was $2,625. That’s $5,25 per unit and with the $30 price tag, we had a good margin of little less than $25. Deduct taxes and connected fees (reduce that number by 50%) and you’re left with $12 of pure net revenue per unit. Add $4 net revenue per sold book and you’re at $16 per set.
Let’s just say that the initial batch of 500 cages was sold out in less than a week but we also had 3,000 pre-orders. So we ordered additional batch of 5,000 units and sold the whole thing to the best bidder. It was just for testing purposes anyway.
Thus, using only 4 hours of our day and investing $6,560 during the startup phase, we ended up with good steady side income. Now just imagine the potential if you’d invest 50 hours per week into it and keep on pushing.
All this time you’re allocating at least an hour per day to master the Stage 2 – your true passion. Something you always wanted to do professionally. It can be anything at all. From flowers to restaurant. From selling seeding materials (both online and offline) to manufacturing of enhanced solar panels.
Stage 2 uses your passion and there is nothing more powerful than that. But you’re expected to work hard and invest time and efforts. Otherwise, don’t expect anything from it. There is no magic here. Only a constant stream of learning, upgrading, progressing and efforts.
The important thing to remember is this: do not neglect the efforts you invested into the Stage 1. Keep it running and highly operative. Why depriving yourself from the steady and fertile source of income. Who knows, maybe you’ll blast out the product that will ultimately click to people and make fast million in no time. You’re seeing it all the time so why not becoming the part of it, right?
Again, Stage 1 business can transform into Stage 2. Think about it this way: if one website generates just $100 per month, why not building 50 of them?
But why limit yourself in any way?
The truth is: on whatever you set your mind on, it will generate money and enable you to build wealth and life in absolute abundance.
Start smart. Learn how it’s done the proper way. Take a look.